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Home » claims

Articles Tagged with ''claims''

Supplement herbs

Concept to Claim: An abbreviated guide for dietary supplement brands

December 17, 2021
Ruth Rodrigues
Starting with the end in mind Budget, timelines, and pressure to be innovative are just a few of the barriers that many companies face when looking to gain market access. The trick is knowing what you want to say about your product, what you can say, and having a clear understanding...
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Supplement bottle

Is Your Immune-Health Structure/Function Claim Making Implied COVID-19 Disease Claims?

April 13, 2021
Anthony C Robinson
Mitigate the Regulatory Risk by Prioritizing Claim Substantiation  Three current trends in consumer retail behavior reflect the changes in consumer attitudes caused by coronavirus disease 2019 (“COVID-19”): a focus on better (1) self-care, (2) mental health, and (3) convenience in the delivery of healthcare. These consumer trends have created a...
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Gettyimages 1221585671

It’s Time for Amazon to Create a New Story

April 12, 2021
It was on October 15, 2019, when Organic & Natural Health Association released its press release detailing our findings on Amazon and CBD. The company’s official policy is to not sell CBD/cannabinoid products to consumers, only hemp oil.  At the time, a search on the retailer’s site for CBD generated...
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Fda

FDA Warns Companies for Mental Health Claims

February 23, 2021
WholeFoods Magazine Staff
Silver Spring, MD—FDA has warned 10 companies for illegally selling supplements claiming to treat mental health disorders, according to a press release. The warning letters were issued to Enlifta LLC; Lifted Naturals; Mountain Peak Nutritionals; SANA Group LLC.; Wholesome Wellness; Dr. Garber’s Natural Solutions; ProHealth Inc.; Blossom Nature LLC; FDC...
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Zarbee

Zarbee's Alters "Natural" Claims on NAD Recommendation

January 8, 2021
WholeFoods Magazine Staff
New York, NY—The National Advertising Division (NAD) of BBB National Programs recommended that Zarbee’s Inc. qualify its use of the term “natural” in the Zarbee’s Naturals brand name when some or all of the essential or key ingredients in its products are not naturally derived, according to a press release...
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Cbd hemp oil dropper

FTC Announces Crackdown on CBD Claims

December 18, 2020
WholeFoods Magazine Staff
Washington, D.C.—The Federal Trade Commission (FTC) has issued an announcement regarding the first law enforcement crackdown on deceptive claims made by CBD companies. The crackdown, Operation CBDeceit, is part of FTC’s effort to protect consumers from false claims. FTC is taking action against six sellers of CBD-containing products for allegedly...
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Gettyimages 1218524083

ACI Advertising Claims Substantiation Forum to Address Impact of COVID & More

December 18, 2020
WholeFoods Magazine Staff
Virtual—How has COVID-19 impacted claims substantiation across a variety of wellness products? What are the best practices for compliant influencer marketing and social media reviews? These questions and more will be answered at the American Conference Institute’s 4th Annual Forum on Advertising Claims Substantiation. The event will take place virtually...
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Gettyimages 87531931

New Research Shows Consumers Value Branded Ingredients. Do You? 

November 12, 2020
Scott Steinford
Reading a supplement label is complicated. There are so many parts, some mandated by law like a Supplements Facts panel, others just good practice. Frequently, hidden in the label is an increasingly important gem, an indication that the product contains a special, branded ingredient.    What’s so important about that? ...
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Gettyimages 1156223983

AHPA Analyzes COVID-19 Warning Letters

June 17, 2020
WholeFoods Magazine Staff
Silver Spring, MD—The American Herbal Products Association (AHPA) has released its analysis of 135 COVID-19 related warning letters that were issued by either the Food and Drug Administration (FDA), the Federal Trade Commission (FTC), or by the agencies jointly between March 6, 2020, and May 11, 2020. “The regulated dietary...
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Gettyimages 1200769096

FTC Sends Letters to 50 More Marketers Nationwide

May 27, 2020
WholeFoods Magazine Staff
Washington, D.C.—The Federal Trade Commission has sent letters to 50 more marketers nationwide, warning them to stop making unsubstantiated claims that their products and therapies can treat or prevent COVID-19, according to a press release. FTC has sent similar letters to more than 120 companies and individuals. Letters were sent...
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