Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 

In this Naturally Informed education session from Active Aging: Mastering the Market, Ben Kane of PricePlow, and Tim Johnson of Pattern, discuss sales drivers for 2026 and beyond.

Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.

For anyone thinking about shifting from ‘anti-aging’ to healthy and vital ‘pro-aging’, Ahiflower is a powerhouse, says Dr. Sue Kleiner.

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.

A rapidly growing body of research is showing that most dementia cases are preventable, says Jacob Teitelbaum, M.D. Read on for his 7 key strategies that may help.

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025.