Aromatics has adopted Peppermint into the American Botanical Council's (ABC) Adopt-an-Herb botanical research and education program. 

Reindeer lichen (Cladonia rangiferina) joins the Adopt-an-Herb botanical research and education program. 

The American Botanical Council's report indicates herbal supplement sales increased in 2023 compared to 2022.

Find out what's in store for the Sustainable Herbs Initiative.

Natural Remedies adopts Holy Basil through the American Botanical Council's (ABC) Adopt-an-Herb botanical research and education program.

Who is making a major impact in the natural products industry? Check out some of the awards presented during Natural Products Expo West.

H&AD has adopted bergamot (Citrus bergamia) through the American Botanical Council's (ABC) Adopt-an-Herb botanical research and education program.

Person of the Year has allowed us to highlight some special people over the years and in 2023 we are recognizing someone who is truly special to the team at WholeFoods Magazine.

Who has had the greatest impact on the natural products industry? As ABC celebrates 35 years and HerbalGram marks its 40-year milestone, we recognize the herbal pioneer who has helped the industry reach the next level.

Jiaherb has adopted kava (Piper methysticum) through the American Botanical Council's (ABC) Adopt-an-Herb botanical research and education program.