See what exciting innovations were showcased at Vitafoods Europe 2026!

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

Overall year-over-year growth for all survey respondents was a robust 6.1% increase.

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care.

The Vitafoods Europe show in Barcelona hosted a record number of attendees and set the stage for 2026.