Functional mushrooms - Articles - Page 2

What's Selling: October 2023

Find out the latest sales trends across your region and more.

September 25, 2023

WholeFoods Magazine Staff

Find out the latest sales trends at natural products stores across the U.S.

Four Sigmatic Announces Mushroom Complex

August 31, 2023

Rebecca Viscomi

Four Sigmatic announces functional mushroom capsules line, focusing on memory, calm, and focus.

Supplement Highlights

Mushrooms Go Mainstream

Read up on the latest challenges and debates as the functional mushroom category booms.

August 14, 2023

Maggie Jaqua, Content Director

Read up on the latest challenges and debates as the functional mushroom supplement category booms.

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua, Content Director

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

Flora Research Laboratories Sounds Alarm on Counterfeit Analytical Reports

December 27, 2022

Maggie Jaqua, Content Director

Grant Pass, OR—Flora Research Laboratories (FRL), an independent analytical testing laboratory specializing in the research and analysis of botanicals and dietary supplements, is alerting stakeholders to be aware of counterfeit analytical reports circulating on the internet. The falsified reports relate to Amanita muscaria tinctures and mushroom caps. According to FRL,...

Highlights from SupplySide West 2022

December 2, 2022

WholeFoods Magazine Staff

At SupplySide West in Las Vegas from October 31 to November 4, 2022, the WholeFoods Magazine team met with many industry players, getting up-to-date on the latest science and learning about the trends that will be driving sales in 2023. Throughout the event, there was one word we heard again...

Marketing Dietary Supplements — A Brief Discussion of Current Regulatory Challenges

September 16, 2022

James Gormley

At the federal level, dietary supplements and ingredients are regulated by the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC); at the state level, all 50 states have agencies in charge of consumer-health and food product oversight. Regarding dietary supplements, the FDA has responsibility for oversight...

Supplements for a Serene Mood & Restful Sleep

August 25, 2022

Jennifer Joseph

$119B projected size of the sleep aid market by 2030 The ongoing COVID-19 pandemic, the emerging monkeypox health crisis, rising inflation, climate change, global uncertainty, political unrest…There’s plenty of worrisome issues going on in the world to keep people up at night—and that’s before accounting for all the normal...

Chinova Bioworks Launches Natural Preservation Ingredient

August 10, 2022

WholeFoods Magazine Staff

Chinova Bioworks has announced the launch of Mycobrio, a dual functioning mushroom-derived fining agent and natural preservation ingredient for alcoholic and nonalcoholic beverages. Mycobrio is a natural liquid chitosan fiber extract derived from the stems of white button mushrooms. The ingredient is designed to replace synthetic and animal derived fining agents...

July 2022

June 23, 2022

WholeFoods Magazine Staff

Digital Edition Editorial: Growth Drivers in the Microbiome Market What’s Selling Tip of the Month: GMOs: Basics to Know People News July 2022: Kyowa Hakko, ADM, and more! Grocery Feature: Functional Foods and Drinks Supplement Highlights: Superhero Medicinal Mushrooms Herb of the Month: Damiana Naturally Informed Education: Powering Up...