Midwest:
CDR Naturals, Bourbon, MO (1,800 SF)
SUPPLEMENTS: Terry Naturally Curamed
myKind Once Daily Multivitamins
Vital Planet Shelf Stable Probiotics
FOOD: Organic Apples
Cafe Altura Organic Medium Roast Coffee
Boulder Canyon Avocado Oil Potato Chips
HABA: NOW Xyliwhite Toothpaste
Nubian Heritage Body Lotion
Mill Creek Shampoo
BEVERAGES: Olipop Soda (all varieties)
Zevia Soda (all varieties)
GT’s ALIVE Mushroom Elixir Cola
UP & COMING: Vital Planet Cleanses
Jovial Everything Crackers
Attitude Deodorant
Northeast:
The Whole Earth Center, Princeton, NJ (6,000-8,000 SF)
SUPPLEMENTS: Magnesium Glycinate (all brands)
Nordic Naturals Ultimate Omega
Collagen Powder (all brands)
FOOD: Mountain Valley Sparkling Water
Bionaturae Tomato Paste
Vista Hermosa Flour Tortillas
HABA: EveryOne Lavender + Aloe 3in1 Soap
Dr. Bronner’s Peppermint Bar Soap
Kirk’s Unscented Bar Soap
BEVERAGES: Mountain Valley Water
GT’s Kombucha (all varieties)
Farm Juice (local fresh fruit and veggie juices)
UP & COMING: Thousand Hills Ground Beef (refrigerated)
Lively Vitamins Magnesium Glycinate
True Grace Women One Daily Women’s 40+ Multivitamin
Southeast:
Ruth’s Nutrition, Huntsville, AL
SUPPLEMENTS: Charlotte’s Web CBD
Host Defense Lion’s Mane
Natural Factors WellBetX Berberine
FOOD: Sahale Cashews Glazed Mix
Eden Foods Spicy Pumpkin Seeds
Gin Gins Ginger
HABA: Derma E Crepey Skin Repair
Derma E Ferulic Acid Resurfacing Pads
BEVERAGES: Vita Coco Pineapple Coconut Water
Chlorophyll Water
Culture Pop Soda Wild Berries Basil & Lime
UP & COMING: Heritage Store Castor Oil
Utzy Naturals Hiburil Blood Pressure Support
Wiley’s Finest Bold Vision
West:
Felton Nutrition, Felton, CA (2,000 SF)
SUPPLEMENTS: NOW Magnesium Citrate
Vitamin D3 (assorted brands)
Nordic Naturals Omega 3
FOOD: Protein Bars (assorted brands)
Chocolate Bars (assorted brands)
NOW Tamari Almonds
HABA: Dr. Bronner’s Liquid Soap (assorted scents)
Toothpaste (assorted brands)
Remarkable Redwood Remedies Magnesium Bath Crystals
BEVERAGES: GT’s Synergy Kombucha (assorted flavors)
Eden Foods Organic Soymilk
Crystal Geyser Water
UP & COMING: RRR Lavender CBD Bath Crystals
Life Extension NAD+
Natural Factors Bio Quercetin
Southwest:
Nature’s Finest Natural Foods, Mesa, AZ (2,200 SF)
SUPPLEMENTS: Bluebonnet Magnesium L-Threonate
Private Label Probiotics
Terry Naturally Andrographis
FOOD: Local Honey
Truvani Only Bars
Selina Naturally Celtic Salt
HABA: Crystal Magnesium Enriched Deodorants
Zatik Naturals Shampoo
Scotty’s Products MiVita Trace Mineral Cream
BEVERAGES: Laird Mushroom Coffee
Rosa’s Fermented Hibiscus Tea
Trending Spotlight:
Functional Mushrooms
GT's ALIVE Mushroom Elixir Cola in the Midwest, Host Defense Lion’s Mane in the Southeast, Laird Mushroom Coffee in the Southwest…mushroom supplements and functional foods are in demand, and growth is expected to continue. The global functional mushroom market size was valued at $26.7 billion in 2021 and is expected to expand at a CAGR of 10.8% from 2022 to 2030, according to Grand View Research. Consumers are keen on the many benefits mushrooms offer. “Edible mushrooms are more than just part of a delicious, nutritious meal; they also deliver a unique set of nutrients with wide-ranging health benefits,” Trisha Sugarek MacDonald, Sr. Director of Research & Development as well as the National Educator at Bluebonnet Nutrition, explained to WholeFoods readers. “Mushrooms are a source of vitamins, minerals, antioxidants, and an impressive array of large molecular weight and protein-bound polysaccharides—the most popular being β-glucans.” For more on mushrooms, read Mushrooms Go Mainstream.
