CDR Naturals, Bourbon, MO (1,800 SF)

SUPPLEMENTS: Terry Naturally Curamed
 myKind Once Daily Multivitamins
 Vital Planet Shelf Stable Probiotics

FOOD: Organic Apples
 Cafe Altura Organic Medium Roast Coffee
 Boulder Canyon Avocado Oil Potato Chips

HABA: NOW Xyliwhite Toothpaste
 Nubian Heritage Body Lotion
 Mill Creek Shampoo

BEVERAGES: Olipop Soda (all varieties)
 Zevia Soda (all varieties)
 GT’s ALIVE Mushroom Elixir Cola

UP & COMING: Vital Planet Cleanses
 Jovial Everything Crackers
 Attitude Deodorant



The Whole Earth Center, Princeton, NJ (6,000-8,000 SF) 

SUPPLEMENTS: Magnesium Glycinate (all brands)
 Nordic Naturals Ultimate Omega
 Collagen Powder (all brands) 

FOOD: Mountain Valley Sparkling Water
 Bionaturae Tomato Paste
 Vista Hermosa Flour Tortillas 

HABA: EveryOne Lavender + Aloe 3in1 Soap
 Dr. Bronner’s Peppermint Bar Soap  
 Kirk’s Unscented Bar Soap 

BEVERAGES: Mountain Valley Water
 GT’s Kombucha (all varieties)
Farm Juice (local fresh fruit and veggie juices) 

UP & COMING: Thousand Hills Ground Beef (refrigerated)
 Lively Vitamins Magnesium Glycinate
True Grace Women One Daily Women’s 40+ Multivitamin



Ruth’s Nutrition, Huntsville, AL 

SUPPLEMENTS: Charlotte’s Web CBD  
 Host Defense Lion’s Mane  
 Natural Factors WellBetX Berberine  

FOOD: Sahale Cashews Glazed Mix  
 Eden Foods Spicy Pumpkin Seeds  
 Gin Gins Ginger  

HABA: Derma E Crepey Skin Repair  
 Derma E Ferulic Acid Resurfacing Pads 

BEVERAGES: Vita Coco Pineapple Coconut Water  
 Chlorophyll Water  
 Culture Pop Soda Wild Berries Basil & Lime  

UP & COMING: Heritage Store Castor Oil  
 Utzy Naturals Hiburil Blood Pressure Support  
 Wiley’s Finest Bold Vision



Felton Nutrition, Felton, CA (2,000 SF) 

SUPPLEMENTS: NOW Magnesium Citrate
 Vitamin D3 (assorted brands)
 Nordic Naturals Omega 3 

FOOD: Protein Bars (assorted brands)
 Chocolate Bars (assorted brands)
 NOW Tamari Almonds 

HABA: Dr. Bronner’s Liquid Soap (assorted scents)
 Toothpaste (assorted brands)
 Remarkable Redwood Remedies Magnesium Bath Crystals 

BEVERAGES: GT’s Synergy Kombucha (assorted flavors)
 Eden Foods Organic Soymilk
 Crystal Geyser Water 

UP & COMING: RRR Lavender CBD Bath Crystals
 Life Extension NAD+
 Natural Factors Bio Quercetin


Nature’s Finest Natural Foods, Mesa, AZ (2,200 SF)

SUPPLEMENTS: Bluebonnet Magnesium L-Threonate
 Private Label Probiotics
 Terry Naturally Andrographis

FOOD: Local Honey
 Truvani Only Bars
 Selina Naturally Celtic Salt 

HABA: Crystal Magnesium Enriched Deodorants
 Zatik Naturals Shampoo
 Scotty’s Products MiVita Trace Mineral Cream   

BEVERAGES: Laird Mushroom Coffee
 Rosa’s Fermented Hibiscus Tea

Trending Spotlight: 

Functional Mushrooms

GT's ALIVE Mushroom Elixir Cola in the Midwest, Host Defense Lion’s Manein the Southeast, Laird Mushroom Coffee in the Southwest…mushroom supplements and functional foods are in demand, and growth is expected to continue. The global functional mushroom market size was valued at $26.7 billion in 2021 and is expected to expand at a CAGR of 10.8% from 2022 to 2030, according to Grand View Research. Consumers are keen on the many benefits mushrooms offer. “Edible mushrooms are more than just part of a delicious, nutritious meal; they also deliver a unique set of nutrients with wide-ranging health benefits,”  Trisha Sugarek MacDonald, Sr. Director of Research & Development as well as the National Educator at Bluebonnet Nutrition, explained to WholeFoods readers. “Mushrooms are a source of vitamins, minerals, antioxidants, and an impressive array of large molecular weight and protein-bound polysaccharides—the most popular being β-glucans.” For more on mushrooms, read Mushrooms Go Mainstream.