Lily of the desert - Articles | WholeFoods Magazine

EcoSport for Hydration by Lily of the Desert

September 28, 2024

EcoSport by Lily of the Desert is a hydration game-changer for athletes of all levels, formulated with electrolytes, B-Vitamins, aloe vera and more.

Hot Products: August 2024

Get the scoop on new dietary supplements, grocery, beauty products, and more that companies in the natural products industry don’t want you to miss!

August 30, 2024

WholeFoods Magazine Staff

Check out the latest offerings for natural products retailers!

Hot Products: May 2024

Get the scoop on new dietary supplements, grocery, beauty products, and more that companies in the natural products industry don’t want you to miss!

May 30, 2024

WholeFoods Magazine Staff

Check out the latest offerings for natural products retailers!

What's Selling: December 2023

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

November 27, 2023

WholeFoods Magazine Staff

What natural products are driving sales from coast to coast? Take a look!

2023 Leadership Spotlight

Don Lovelace, Lily of the Desert

The Founder and CEO reflects on the company’s long history, and the approach that has helped Lily of the Desert thrive.

June 28, 2023

WholeFoods Magazine Contributor

The Founder and CEO reflects on the company’s long history, and the approach that has helped Lily of the Desert thrive.

people news cartoon people shaking hands.jpg

People News: May 2023

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

April 27, 2023

WholeFoods Magazine Staff

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

Lily of the Desert: Celebrating 50 years

February 19, 2021

WholeFoods Magazine Staff

“Retaining the Quality that Nature Created.” That is the motto that informs every move made by Lily of the Desert, a company founded in 1971 and owned by the Lovelace family. “The motto speaks to our commitment for producing superior, value-added Aloe Vera products,” says Don Lovelace, CEO. “Science confirms...

Lily of the Desert Nutrition

July 23, 2018

WholeFoods Magazine Contributor

[vc_row][vc_column][vc_column_text]Company Description Founded in 1971, Lily of the Desert is privately owned by the Lovelace family headquartered in Denton, Texas. Lily’s mission and motto has always been and will remain, “Retaining the quality that nature created.” In 1991, Lily of the Desert became the largest U.S. grower and processor of...

Lily Aloeceuticals

July 23, 2018

WholeFoods Magazine Contributor

Company Description Founded in 1971, Lily of the Desert is privately owned by the Lovelace family headquartered in Denton, Texas. Lily’s mission and motto has always been and will remain, “retaining the quality that nature created.” In 1991, Lily of the Desert became the largest U.S. grower and processor of...

Product Profile: Lily of the Desert

February 20, 2018

WholeFoods Magazine Staff

Aloe vera is not a newly discovered plant with newfound benefits. For thousands of years, aloe vera has been a trusted plant to help maintain good health and balanced digestion. The earliest-known record of aloe’s benefits showed up on 5,000 year-old Sumerian clay tablets extolling its digestive benefits. Cleopatra herself...