Aloe vera | WholeFoods Magazine

Research Updates: Support for Prostate Health, GI Health, and More!

Get the latest science overviews from Valensa, Herbalife & more!

August 8, 2023

WholeFoods Magazine Staff

Get the latest science overviews from Valensa, Herbalife, JBSL-USA and more!

Aloe Vera: Nature’s Multitasker

This nutrient-rich treasure delivers a host of benefits!

June 28, 2023

Maggie Jaqua

Aloe vera is well-known for its skin-pampering benefits, and increasingly people are recognizing the power of the plant’s nutritional benefits.

Superheroes of Summer Skin Care

Face oils in summer? Yes! Find out how these gems (and more!) help make skin healthy and radiant.

March 27, 2023

Rebecca Viscomi

Face oils in summer? Yes! Find out how these gems (and more natural beautifiers!) help make skin healthy and radiant.

Aloe Vera: Here to Stay

May 26, 2022

Jeff Barrie

Most consumers know of aloe vera as a succulent plant and a source of soothing gel that has been used for thousands of years as a traditional remedy for sunburn and minor abrasions. Others are familiar with aloe vera as an ingredient in dietary supplements, beverages, cosmetics, and personal care...

What's Selling: May 2022

April 25, 2022

WholeFoods Magazine Staff

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

Organic Aloe Lube

March 4, 2021

WholeFoods Magazine Staff

Ballsy has introduced All the Feels Organic Aloe Lube. Made without harsh chemicals, the lube contains naturally sourced organic ingredients, vitamins, and antioxidants that moisturize and nurture skin but never leave it sticky, the company says. www.ballwash.com...

Lily of the Desert: Celebrating 50 years

February 19, 2021

WholeFoods Magazine Staff

“Retaining the Quality that Nature Created.” That is the motto that informs every move made by Lily of the Desert, a company founded in 1971 and owned by the Lovelace family. “The motto speaks to our commitment for producing superior, value-added Aloe Vera products,” says Don Lovelace, CEO. “Science confirms...

The International Aloe Science Council…a brief history

August 31, 2020

Jeff Barrie

Forty years ago, a few men with a passion for aloe and a vision for aloe’s future formed the National Aloe Science Council. The idea, the wisdom, and the word spread, and shortly later the name was changed to the International Aloe Science Council (IASC). Some of those founders have...

FTC Mailing Refund Checks to Consumers who Bought Deceptively Marketed Products

May 27, 2020

WholeFoods Magazine Staff

Washington, D.C.—FTC is mailing 22,581 refund checks totaling more than $470,000 to consumers nationwide who bought TrueAloe and AloeCran, sold by NatureCity LLC, because the products were deceptively marketed, according to a press release. According to the FTC’s October 2019 complaint, the company claimed that TrueAloe and AloeCran were effective...

5 Multi-Tasking Ingredients to Simplify Summer

March 19, 2020

Casey Bonagura

[vc_row][vc_column][vc_column_text]As we start to gear up for the warmer weather and longer days, we’re thinking about spending more time enjoying exciting adventures and relaxing getaways—and increasingly consumers are looking to simplify their routines to maximize their fun-in-the-sun time. Transparency Market Research reports that people are reaching for multi-function products—and they...