Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend — someone you know, like and trust. Experts continually talk about the ability to target consumers. They all have different ideas on what works best. The brands and retailers who...
Wichita, KS — GreenAcres Market’s flagship store in the Bradley Fair shopping center has started a program for its vegan customers and those who want to eat great food made from veggies. It’s called Meatless Mondays and the meals are made by staff who are themselves vegan and vegetarian. Kicked...
Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute...
Imagine you are in your store and the phone rings. The voice on the other end of the line says, “Hello, I’m standing in the store at the probiotics cooler and I don’t know which one to buy.” Of course, you accept without much surprise the fact that people are...
A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited...
Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers. Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their...
What were your sales results for 2016? Overall, according to the just-released Retail Insights’ Retail Universe for Premium Natural, Organic Food, Supplement and Personal Care Sales (see WholeFoods Magazine, January 2017, page 26), total natural products industry sales increased by $2.78 billion, rising 3.8%, to $75.2 billion. Supernaturals including Austin,...
Seasonal affective disorder (SAD) typically occurs in the winter months as exposure to sunlight becomes limited and vitamin D and B12 levels decrease. With daylight hours decreasing everyday, consumers who are affected with SAD may be searching for natural and holistic remedies to assist them in lessening the symptoms they...
Step 1: Define Your Target Customer When I talk to new entrepreneurs, one of the most common oversights they make is being unable to link their product idea to actual consumers interested in buying it. When it comes to determining your market segment, some of the biggest mistakes new entrepreneurs...
Specials, prices and promotions are available to customers at the click of a button. This means the promotions you are working hard to push in stores are more likely to be read and invested in while shoppers are sitting on their phones at home. Your store probably has a website,...
