In 2025, consumer interest will drive explosive growth for a number of supplement product categories. Read on for a forecast of the fastest-growing segments that brands should be aware of.

DSM-Firmenich has introduced new ingredients for pet formulations, including a cheddar food enhancer and omega-3s. 

What are the top trends, innovations, and success strategies in the booming natural pet care category? Take a look!

Rockster has released a new superfood product for dogs, made with bio-organic ingredients and is intended to improve dogs' health. 

NOW Pets has introduced UC-ll Advanced Joint Mobility Supplement, formulated with Lonza’s UC-ll .

The National Animal Supplement Council (NASC) shared positive results research showing the tolerability of broad spectrum cannabidiol (CBD), broad spectrum CBD with cannabigerol (CBG) and broad-spectrum CBD with cannabidiolic acid (CBDA) in healthy male and female dogs when given a daily dose for 90 consecutive days.

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

Zoop, the maker of non-toxic pet products, is promoting its Complete Pet Bundles, featuring grooming wipes and towels and an ultimate stain and odor eliminator spray.