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Home » trends

Articles Tagged with ''trends''

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The State of Regenerative Agriculture

Differing standards and challenges with consumer communications have led to industry fragmentation.
January 28, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

The 2026 North American Sustainable Foods Summit is taking a closer look at the growing popularity of regen ag.


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2026 Trends

Predicting 2026: 20+ Trends to Watch in The New Year

Experts share the forecasts to help you stay ahead of consumer's needs and focuses in the new year.
January 27, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

These are the points of focus in Beverage, Food & Nutrition, Kids' Food & Nutrition, Supplements, and Private Label that will help make your 2026 a success. 


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2026 Forecast

Shaping the Shelf: The Trends Defining CPG in 2026

With consumer priorities evolving, the food, beverage, and wellness industries face shifting expectations around how people shop, eat, and support their health.
January 16, 2026
Scott Dicker

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.


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What's Selling: November/December 2025

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.
November 19, 2025
WholeFoods Magazine Staff

What natural products are driving sales from coast to coast? Find out!


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2026 Trends

Vitaquest International Names Top Supplement Trends for 2026

Gut health, women’s health, and beauty-from-within remain leading categories.
July 22, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The report marks the first trends forecast published by a CDMO.


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2025 health and wellness trends

Highlights: 2025 Vitamin Shoppe Trends Report

The data points to 5 key areas impacting wellness trends.
June 23, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025. 


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What's Selling: June/July 2025

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.
June 12, 2025
WholeFoods Magazine Staff

Take a look at the products that are driving sales from coast to coast!


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Highlights: Vitafoods Europe 2025

Check out what companies are spotlighting at the show!
May 14, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Here's what to be on the lookout for during Vitafood Europe's debut show in Barcelona, Spain. 


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Survey: 59% of Consumers Choose Natural/Organic Goods

Acosta Groups reports that while consumers are interested in natural and organic products, more education is needed.
April 8, 2025
Rebecca Viscomi

A study conducted by the Acosta Group found consumers are interested in purchasing organic and natural products for their overall health. 


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Highlights from Natural Products Expo West

The GLP-1 Wave, Women’s Wellness & More!
March 28, 2025
Maggie Jaqua, Content Director

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.


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