Paul C. Rosspassed awaypeacefully at his home on December 22, 2021. Born in New York on January 4, 1931, Ross ttended Friends Seminary in New York and graduated from Oberlin College in Ohio, where he earned a Bachelor of Arts degree with a major in English.

Ross went on to work for several top New York ad agencies in the 1960s, and penned a famous line of ad copy for Irish Spring soap: “Manly yes, but I like it too.”

Ross went on to co-found or found several companies in the natural products industry beginning in the 1970s. In 1988, he foundedBioforce USA. Once a small family-owned business located in upstate New York, Bioforce USA is home to several Europe's natural brands in personal care, beauty and natural remedies. The company remains under family control and management to this day.

"I always enjoyed my phone calls with Paul," shared Heather Wainer, Publisher and VP of Media, WholeFoods Magazine. "He was a special man who will be missed. I know he is so proud of what BioForce has become. Our condolences to Abby, Pierce, Alton and the entire BioForce family."

Paul is survived by a daughter, Abigail Ross Sioussat, and a son-in-law, Pierce Stewart Sioussat, and by a grandson, Alton Hale Sioussat. The family shared more about Ross and his accomplishmentshere.