Secaucus, NJ– The Vitamin Shoppe has launched a KETO HQ, designed to help customers shop for supplements supporting the keto lifestyle both in-store and online. KETO HQ will provide education and product assistance to those following the high-fat, low-carb lifestyle. The keto diet promotes benefits like weight management and cognitive performance and energy improvements.

"With KETO HQ, we aim to be a trusted advisor to our customers who have embraced the Keto lifestyle, which can be complex at times, by providing them with guidance from highly knowledgeable resources and the products to aid them on their journey," said Dave Mock, EVP, chief merchandising and marketing officer at The Vitamin Shoppe.

Dr. Josh Axe (DNM, DC, CNS), co-founder of Ancient Nutrition and a member of The Vitamin Shoppe Wellness Council, will serve as ambassador for the program and provide monthly expert tips.

""The Vitamin Shoppe is one of the first retailers to offer an entire section in its stores devoted to those who are looking to improve their health using Keto supplements and snacks," Dr. Axe said in a press release.

Independent retailers, are you listening?