[vc_row][vc_column][vc_column_text]Niche? No way. The appeal of plant-based just keeps growing. Research from Sprouts Farmers Market determined that nearly half of Americans consume more plant-based than meat-based meals, with 54% of respondents ages 24 to 39 identifying as flexitarians, and 63% of respondents saying they’d be willing to swap meat for...
A “one size fits all” merchandising strategy won’t work in today’s competitive environment. Retailers who personalize their product assortments will gain a significant competitive advantage. Natural retailers have a unique opportunity to leverage their customer service strategies to personalize the shoppers’ journey and convert occasional customers into loyal shoppers. Strategies...
Digital Issue Tip of the Month: Grow Sustainable Sales Through Effective Merchandising What’s Selling Herb of the Month: Cranberry People News: April 2020: UNPA, AIDP, and More PLUS: Check out all our online columns, blogs, and podcasts!...
Effective merchandising is essential to the long-term health of your store. Your shelves are frequently the first impression consumers have of natural products. Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on your shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket...
[vc_row][vc_column][vc_column_text]Food Marketing Institute (FMI) asked consumers where they prefer to see plant-based meat alternatives in the grocery store, and the responses were mixed: 26% said the produce department; 37% said the meat department; and 37% said the frozen aisle. Here, a flexitarian and an ethical vegan share their thoughts.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] A...
At WholeFoods Magazine, we address our monthly commentary toward U.S. independent natural products retailers. We do this out of our belief that it is independent retailers operating in the natural organic space that best represent the mission, values, and yes, the soul of the natural products movement. It was independent...
Managing product assortment has always been a challenge for every retailer. There are so many things to consider. For example, category sales, individual item contribution, brand promotional support, shopper demand, competitor sales ranking, item market share, and much more. Your product assortment communicates your commitment to your customers, what you...
Provo, Utah, and Delft, Netherlands—Vegetable purchases may be affected by the color of the background, according to a new study by industrial design professor Bryan Howell, from Brigham Young University, and a Dutch colleague from the Delft University of Technology, Hendrick Schifferstein. In the study, 46 participants assessed mushrooms, bell...
The first impression consumers have of a product is on a store shelf—make it a good one! Effective merchandising with the right product assortment can give you a sustainable, substantial competitive advantage, even with big retailers. It is key to the health of your store. Shoppers can’t buy products if they...
Plant-based is perhaps the fastest growing segment in natural. It is also one of the more confusing segments from the shopper’s perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?...
