Austin, TX —In a taste of what’s in store, Amazon’s Whole Foods Market stores are talking turkey by discounting Thanksgiving meal staples and offering even more for Prime members.

Antibiotic-free turkeys are selling for $2.49 per pound, or $1.99 per pound for Prime customers. Whole organic turkeys, meanwhile, will go for 14% off the discounted price for $2.99 per pound, while supplies last. Prime members get an electronic coupon they can scan in-store for the discount and Amazon is offering a free trial Prime membership (normally $99 per year) to shop at Whole Foods Market stores and get the discount.

Prime, which offers its members access to expedited delivery at no charge, access to original videos and other entertainment programming, will also become the in-store loyalty program for Whole Foods Market.

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and CEO in a statement released with the joint datelines of Austin and Seattle. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”

Whole Foods Market also lowered prices on value pack boneless skinless chicken breasts (organic and no antibiotic), responsibly farmed raw peeled shrimp, and private label 365 Everyday Value canned pumpkin, organic broccoli, organic salad mixes, russet potatoes and sweet potatoes.

Among the brands seeing cost reductions are Lunderg Family Farms organic rice, Eden Foods organic beans, Pacific Foods organic chicken and vegetable broth, Organic Valley eggs and milk, and Tom’s of Maine toothpaste. Everyday low prices are being established for brands such as Chobani yogurt, California Olive Ranch EVOO, Siggis yogurt, Applegate hot dogs and Fage yogurt. It’s also offering lower prices on Vital Farms and Alfresco brand pasture raised eggs.

Shares of Kroger Co. and Sprouts Farmers Market were bouncing back on Thursday. Kroger had fallen as much as 3.5% in New York trading on Wednesday while Sprouts tumbled as much as 3%.