pricing - Page 1 | WholeFoods Magazine

Store Brands Outpace National Brands in Unit Sales During First Half of 2026

Store brands reached a record 23.8% unit market share as consumers continued shifting toward private label, according to new PLMA data.

July 15, 2026

Kaitlin Bavaro, Multimedia Specialist

Store brands continue to gain momentum, surpassing national brands in unit sales during the first half of 2026.

2025 Success Toolkit

2025 Challenges & Opportunities

In this special section, find the insights you need to support the health of your business, and the industry overall, in the year ahead.

January 16, 2025

WholeFoods Magazine Contributor

What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future?

Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead.

Q2 Report: Inflation Hits Organic Produce

August 15, 2022

WholeFoods Magazine Staff

Monterey, CA– Total organic fresh produce sales increased during Q2 2022, according to the Organic Produce Performance Report issued by the Organic Produce Network (OPN) and Category Partners. Sales of organic produce totaled $2.4 billion for the quarter and the retail price increased 3.7%. Organic volume decreased by 2.8%. Compared...

White Paper Outlines Best Practices For MAP Policy

April 23, 2018

WholeFoods Magazine Contributor

By Whitney C. Gibson and Daren Garcia of Vorys, Sater, Seymour and Pease LLP As virtually all consumer product manufacturers and brand owners by now realize, the world is becoming increasingly ecommerce driven. While this paradigm shift has ushered in numerous opportunities for businesses, it also presents significant challenges. One...

[REPLAY] How We Deal: The Inside Story on Minimum Advertised Price (MAP)

April 20, 2018

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]Presented on April 19 by WholeFoods Magazine and sponsored by Buried Treasure Liquid Nutrients, this webinar panel discussion breaks down what retailers and manufacturers need to know about MAP from experts in the field. The discussion is moderated by Laurie Petersen, editor-in-chief, WholeFoods Magazine and panelists include: Ed Jones, owner,...

Proposed Chinese Tariffs Could Raise Supplement Prices

April 9, 2018

WholeFoods Magazine Staff

The Trump Administration has published a proposed list of 1,300 Chinese imports that will be hit with an increased duty of 25%. Some dietary supplements are on this list, including CoQ10, and vitamins E, B2 and B12. The CoQ Association will be aggressively working on this issue on behalf...

Reviva Labs Hires MAP Specialist to Uphold Pricing

March 20, 2018

WholeFoods Magazine Staff

HADDONFIELD, NJ — Reviva Labs, the 45-year-old natural skin care product retailer, has instituted a Minimum Advertised Price (MAP) program and hired a specialist to ensure it is enforced by all resellers — whether online or brick-and-mortar. In a release, the company said downward pricing pressures from "online behemoths" have...

Amazon Whole Foods Drops Prices for Thanksgiving

November 16, 2017

WholeFoods Magazine Staff

Austin, TX — In a taste of what’s in store, Amazon’s Whole Foods Market stores are talking turkey by discounting Thanksgiving meal staples and offering even more for Prime members. Antibiotic-free turkeys are selling for $2.49 per pound, or $1.99 per pound for Prime customers. Whole organic turkeys, meanwhile, will go...

Vitamin Shoppe Sales Plummet 8.3%

August 9, 2017

WholeFoods Magazine Staff

Secaucus, NJ – Citing a heated competitive omnichannel retail environment, particularly in the sports supplement category, Vitamin Shoppe posted Q2 sales of $304.8 million ($6.73 loss per share) for a total decline of 8.3% over 2016. “The challenges are clear,” said ceo Colin Watts, who told analysts 70% of the...

Why I Can't Afford Brussels Sprouts: Surmounting the High Cost of Organic Food

August 25, 2016

Simi Summer and Simi Summer, Ph.D.

I acquired a taste for brussels sprouts fairly late in life as they were not common fare at our family dinner table. A leafy green vegetable that looks like a miniature green cabbage, brussels sprouts are one of those vegetables that can draw a mixed response. But if you like...