Survey respondents were given a list of 13 health areas and asked to select and rank five options order of importance. The result: 63% of respondents chose immune system support, ahead of healthy bones and joints, digestive health, improve energy levels and heart health support, according to a press release. Additionally, 19.5% ranked immune system support as their number one reason for purchasing healthy lifestyle products.
More highlights from the survey, according to the release:
- Demand for products that support the health of the immune system is high across the world, and interest is particularly strong in Asia. Half (50%) of respondents in China said they had used an immune health product in the previous six months.
- Globally, 70% of respondents said they believe breakfast is the best time for consuming products with immune health benefits. The release notes that consumers expressed the greatest interest in yogurt and yogurt-based drinks, followed by fruit and vegetable juices for immune health benefits.
- When asked about Wellmune, which is a proprietary beta glucan derived from a strain of baker’s yeast, more than half (55%) of consumers worldwide correctly identified the ingredient's immune health benefits.
- 82% of those respondents said they considered the immune health claims made for Wellmune to be believable, and 52% said they would definitely or probably switch to a product with Wellmune if their usual brand did not contain it.
