Chicago, IL—The Vitamin D global market is estimated to account for around $1.1 billion in 2019 and projected to reach nearly $1.7 billion by 2025, growing at a CAGR of 7%, according to a new market research report by MarketsandMarkets.

A press release on the topic notes that the market is driven in part by food fortification and functional foods: Consumer concerns about balanced diets and growing consumer awareness of diseases caused by vitamin D deficiency are upping demand for foods fortified with vitamin D.

Vitamin D deficiency affects 8% of Americans, the release notes, playing a role in lethargy, as well as in rickets in children and osteoporosis and hypertension in adults.

The full report can be orderedhere.