What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Mastel’s Health Foods, Saint Paul, MN (800 ft²)

SUPPLEMENTS: Cogent Solutions, Baxyl Hyaluronan;
Jarrow Formulas, Bone-Up;
Nutri-Dyn, Micellized D3 Drops

FOOD: Farm Fresh Eggs
Betty Lou’s, Coconut Macadamia Balls;
Rocky Mountain Grain, Hemp Hearts #1

HABA: White Egret, ½” Beeswax Candle;
Chandrika Ayurvedic, Bar Soap;
Verditas Botanicals, Lavender Angustfolia

BEVERAGES: evamor, Water;
Millennium products, GT’s Kombucha, Gingerberry;
Taste Nirvana, Real Coconut Water

UP & COMING: MegaFood, Daily Booster Powders;
EuroPharma, Terry Naturally Traumaplant;
NeoCell, Beauty Bursts Chews


Debra’s Natural Gourmet, Concord, MA (3,200 ft²)

SUPPLEMENTS: Carlson Labs, Super Omega-3;
N-acetyl Cysteine (All Brands);
Barlean’s, Forti-Flax (Ground Flaxseed)

FOOD: Organic Rolled Oats (Bulk);
Stark Sisters, Maple Almond Granola (Bulk);
Good Health, Avocado Oil Potato Chips
HABA: Aura Cacia, Lavender Essential Oil;
Global Balance, Liquid Moisturizing Soap;
DeVita, Solar Body Moisturizer SPF 30+
BEVERAGES: Katalyst Kombucha (on-tap);
Dahlicious, Lassi;
Pukka Herbs, Teas
UP & COMING: Vermont Peanut Butter, Full Line;
Gaia Herbs, SleepThru;
Kohana Coffee, RTD Cold Brew


Plum Natural Market, Forest City, NC

SUPPLEMENTS: MegaFood, Multivitamins;
Nordic Naturals, Full Line;
Garden of Life, Perfect Food Super Green and RAW Protein

FOOD: Fresh Ground Peanut Butter,
Bulk Organic Oats;
Garden of Life, Chia Seeds

HABA: Acure Organics, Full Line;
derma e, Full Line

BEVERAGES: Reed’s, Ginger Ale;
Millennium Products, Synergy Kombucha;
Millennium Products, GT’s Kombucha

UP & COMING: EuroPharma, Terry Naturally Curamin;
Almased, Protein Powder


Wealth of Health, Idaho Falls, ID (6,000 ft²)

SUPPLEMENTS: Nature’s Way, Alive, Full Line;
EuroPharma, Terry Naturally Curamin;
EuroPharma, Terry Naturally CuraMed

FOOD: Food for Life, Breads;
Kinnikinnick, Gluten-Free Muffins;
Gluten-Free Cereals

HABA: MyChelle Dermaceuticals, Full Line;
Andalou Naturals, All Kits;
derma e, Scar Gel

BEVERAGES: LaCroix, Sparkling Water;
Zevia, Sodas;
Reed’s, Ginger Brew

UP & COMING: EuroPharma, Terry Naturally Omega 7;
Trace Minerals, Electrolyte Stamina Power Pak;
NutraBio, Whey Proteins


The Crunchy Grocer, Loveland, CO (6,200 ft²)

SUPPLEMENTS: Garden of Life, Chocolate RAW Meal Packet;
Garden of Life, Vanilla RAW Meal Packet;
Lumina Health Products, Cellfood Full line

FOOD: Bob’s Red Mill, Poppy Seeds;
Chocolove, Almonds + Sea Salt in Dark Chocolate;
Spectrum Naturals, Extra Virgin Coconut Oil

BEVERAGES: Millennium Products, GT’s Grape Kombucha;
ReVive Drinks, Kombucha (12 oz, 64 oz)

UP & COMING: Simple Mills, Baking Mixes;
Lovin Oven Cakery, Cupcakes;
Wild Zora Foods, Bars

Mother’s Cupboard Nutrition, Spokane, WA (1,200 ft²)

SUPPLEMENTS: EuroPharma., Terry Naturally Curamin;
Nature’s Way, Primadophilus Optima;
Bluebonnet Nutrition, Liquid Calcium Magnesium Citrate

FOOD: Y.S. Organic Bee Farms, Organic Honey;
NOW Foods, Agave Nectar

HABA: NOW Foods, Ultrasonic Oil Diffuser;
NutraMarks, Life-flo, Magnesium Oil;
Montana Emu Ranch, Emu Oil

BEVERAGES: Reed’s, Extra Ginger Brew;
Essentia, pH Water;

UP & COMING: Nutraceutical, Solaray, Serrapeptase

North American Herb and Spice
















Published in WholeFoods Magazine, February 2015