What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Angeli Foods Natural + Organics,
Menominee, MI (76,000 ft², with 2,000 ft² devoted to natural/organic)

FOOD: Just Bare, Whole Chicken/Breasts;
Blue Diamond, Nut Thins;
Wild Harvest Organic, Garbanzo + Black Beans

HABA: Aura Cacia, Eucalyptus Oil;
JASÖN, Calming Lavender Deodorant Stick;
Peterman Brook Herb Farm, Herbal Soaps

BEVERAGES: Bai, Bai5 (All Flavors);
Healthy Brands Collective, High Country Kombucha;
Alo, Aloe Vera Drinks

UP & COMING: Linwoods, Flaxseed/Superfoods Blend;
Healthy Brands Collective, Living Harvest Tempt;
That’s It, Fruit Bars


Natural Shop, Leominster, MA (1,200 ft²)

SUPPLEMENTS: Wiley’s Finest, Peak Omega-3;
Wiley’s Finest, Easy Swallow Minis, Omega-3;
Eclectic Institute, Turmeric

HABA: Coral, LLC, Coral White Toothpaste;
Source Naturals, Skin Eternal;
Dr. Woods Soap, Full Line

UP & COMING: Wiley’s Finest, Omega-3 Full Line


Mountain Valley Health Foods, Franklin, NC (2,500 ft²)

SUPPLEMENTS: Life’s Fortune, Multivitamins;
NOW Foods, Super Enzymes;
ReNew Life, Ultimate Flora Senior Formula

FOOD: Grab the Gold, Grab the Gold Snack Bars;
NOW Foods, Organic Hemp Seed Hearts;
Ener-G Foods, WF/GF Original Pretzels

HABA: Weleda, Birch Cellulite Oil;
Earth Therapeutics, Purest Palm Body Brush;
Grandpa Brands, Baking Soda Soap

BEVERAGES: Amy & Brian Naturals, Coconut Juice;
ALO, Exposed Original+ Honey;
Mountain Valley, Spring Water 24-oz Sport Bottle

UP & COMING: NeoCell, Super Collagen Powder;
Enzyme Science, Enzyme Defense;
ReNew Life, IntestiNew


Bonanza Health Foods, Billings, MT (22,000 ft²)

SUPPLEMENTS: Irwin Naturals, Immuno-Shield;
Nature’s Way, Umcka;
Source Naturals, Theanine Serene

FOOD: Olivia’s Breads, Gluten Free;
Antonina’s, Mini GF Cupcakes + Muffins;
Mikey’s Muffins, GF Muffins

HABA: Naturulz, Total Foot Repair;
Dr. Singha’s, Mustard Bath;
NutraMarks, Life-flo Coconut Oil

BEVERAGES: CalNaturale, Svelte Protein Drinks;
Positive Energy, Drinks;
Live, Kombucha Sodas

UP & COMING: Liquid Health, NeuroLogic;
Starwest Botanicals, Essential Oils;
T.J. Clark, Colloidal Minerals


The Crunchy Grocer, Loveland, CO (6,200 ft²)

SUPPLEMENTS: Garden of Life, Chocolate RAW Meal Packet;
Garden of Life, Vanilla RAW Meal Packet;
Lumina Health Products, Cellfood Full line

FOOD: Bob’s Red Mill, Poppy Seeds;
Chocolove, Almonds + Sea Salt in Dark Chocolate;
Spectrum Naturals, Extra Virgin Coconut Oil

BEVERAGES: Millennium Products, GT’s Grape Kombucha;
ReVive Drinks, Kombucha (12 oz, 64 oz)

UP & COMING: Simple Mills, Baking Mixes;
Lovin Oven Cakery, Cupcakes;
Wild Zora Foods, Bars

Mariposa Market, Willits, CA (6,000 ft²)

SUPPLEMENTS: Herbs etc., ChlorOxygen;
HealthForce Nutritionals, Vitamineral Green;
Jarrow Formulas, Jarro-Dophilus EPS

FOOD: Local Produce;
Field Day, Pasta Sauce;
Creative Natural Prods, Chocolove, Almond + Sea Salt Bars

HABA: Super Salve Company, Coconut Cream;
Acure Organics, Shampoo;
Lavender Essential Oil (All Brands)

BEVERAGES: Guayaki, Bottle Teas;
Harmless Harvest, Coconut Water;
Bernie’s Best, Apple Cider

UP & COMING: Vitalah, Oxylent;
WishGarden, Deep Lung & Bronchials;
Raw Foods

North American Herb and Spice
















Published in WholeFoods Magazine, January 2015