What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: maxinebogle@wfcinc.com

Midwest: Corner Health Foods, Mundelein, IL (740 ft²)

SUPPLEMENTS: EuroPharma, Terry Naturally Curamin; Gaia Herbs, Adrenal Health; MegaFood, Blood Builder

FOOD: Sahale Snacks, Grab & Go Snacks (Full Line); Eden Foods, Kamut Pastas (Full Line); Explore Cuisine, Full Line

HABA: NOW, Essential Oils; Alaffia, Shea Butter (Full Line); Desert Essence, Coconut Shampoo

BEVERAGES: Zevia, Soda (Full Line); GT’s Kombucha, Synergy (Full Line); Taste Nirvana, Coconut Water (Full Line)

UP & COMING: EuroPharma, Terry Naturally AnxioCalm; Silver Biotics, Immune System Support; Primal Kitchen, Dressings (Full Line)

Northeast: Essential Elements Vitamin & Nutrition Center, Northfield, NJ

Supplements: MegaFood, MegaFlora; EuroPharma, Terry Naturally Curamin Extra Strength; Nordic Naturals, Ultimate Omega

FOOD: Betty Lou’s, Nut Butter Balls (Full Line); RX Bars, Full Line; Orkla Confectionery & Snacks, Panda Licorice (Full Line)

HABA: Indigo Wild, Zum Bar Goat’s Milk Soap (Full Line); Dr. Bronner’s, Pure Castile Soap (Full Line); John Masters Organics, Full Line

BEVERAGES: Reed’s, Ginger Brew; Bragg’s Live Foods, Organic Apple Cider Vinegar Drinks; Wholesome Tea Company, LLC, Blue Buddha (Full Line)

UP & COMING: Prebiotics (All Brands)

Southeast: Lucedale Herb Shop, Lucedale, MS (1,200 ft²)

SUPPLEMENTS:  NOW, Probiotic-10 50 Billion; Life’s Fortune, Multi-Vitamin & Mineral (Full Line); Irwin Naturals, EstroPause

FOOD: NOW, Organic Whole, Raw Cashews; Food for Life, Ezekiel 4:9 Bread (Full Line); Bob’s Red Mill, Organic Amaranth Grain and Flour

HABA: Nature’s Plus, Herbal Actives Hair, Skin & Nails; Bluebonnet Nutrition Corps., Biotin Vegetable Capsules (Full Line); Dr. Bronner’s, Peppermint Pure Castile Liquid Soap

BEVERAGES: R.W. Knudsen Family, Black Cherry Juice Concentrate; Blue Sky, Cane Sugar Root Beer; Drink Hydrate, Alkaline Ionized Water

UP & COMING: Health & Wisdom, Magnesium Oil; Bluebonnet Nutrition Corps., Standardized Turmeric Root Extract Vegetable Capsules; CBD Oil Products

Northwest: Bonanza Health Foods, Billings, MT (2,200 ft²)

SUPPLEMENTS: Liquid Health, NeuroLogic; Irwin Naturals, Immuno-Shield; Enzymatic Therapy, L-Theanine

FOOD: My Bread, Ancient Grain with Chia & Flax; Bell & Evans, Poultry (Full Line); Tonya’s Gluten Free Kitchen, Full Line

HABA: Mg12, Full Line; Nature’s Rite, Bruise Strain Tear Repair; Health Direct, AminoSculpt (Full Line)

BEVERAGES: Kombucha Wonder Drink, Full Line; Fermented Beverages

UP & COMING: positive Power Nutrition, Cell Power; Naked Supplements, ProSpinach Appethyl; Nature’s Way, Alive Ultra-Shake (Full Line)

Southwest: Sava’s Health Foods, Borger, TX (2,500 ft²)

Supplements: Life’s Fortune, Full Line; Nutraceuticals, Solaray Provide; Rainbow Light, Women’s One

FOOD: Food For Life, Ezekiel 4:9 Bread (Full Line); Late July Snacks, How Sweet Potato It Is Multigrain Tortilla Chips; Barney Butter, Almond Butter (Full Line)

HABA: Xlear, Xylitol Toothpaste (Full Line); Tom’s of Maine, Deodorant (Full Line); Eco-Dent, Toothpowders (Full Line)

BEVERAGES: Blue Sky, Soda (Full Line); Kombucha Wonder Drink, Asian Pear & Ginger; Aquahydrate

UP & COMING: Nutraceuticals, Solaray PQQ; EuroPharma, Terry Naturally Curamin; Sovereign Silver, Full Line

West: Everybody’s Store, Deming, WA (1,000ft²)

SUPPLEMENTS: NOW, Elderberry & Zinc Lozenges; NOW, Selenium 200 mcg; NOW, Advanced Gamma E Complex; Cogent Solutions, Baxyl

FOOD: Landjaeger Sausage (All brands); Everybody’s Store, Nokkelost

HABA: Country Comfort Herbals, Aloe Vera Herbal Savvy; Peaceful Mountain, Back and Neck Rescue

BEVERAGES: Humm Kombucha, Full Line; Bogle Family Vineyards, Sauvignon Blanc; Fish Brewing Company, Fish Tale Organic India Pale Ale

UP & COMING: North Bay Trading Co., Canadian Organic Wild Rice; Righteously Raw, Organic Chocolate (Full Line); Seapoint Farms, Dry Roasted Edamame (Full Line)

Published in WholeFoods Magazine January 2017