What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.


Rainbow Food Co-op, Blue Earth, MN (1,000 ft2)

SUPPLEMENTS: Caleb Treeze, Stops Leg Cramps;
North American Herb and Spice, Oreganol P73 Liquid;
NOW Foods, Hyaluronic Acid

FOOD: Ingalls, Local Honey;
NOW Foods, Coconut Oil;
Nutiva, Coconut Oil;
Bergin Fruit & Nut Company, Dark Chocolate Covered Almonds

HABA: NOW Foods, Essential Oils;
Roseanne’s, Mt. Alternatives Beeswax Ear Candles;
Clearly Natural, Glycerin Soaps

BEVERAGES: Peace Coffee, Beans;
Stash Tea Co., Tea Bags Variety;
Zevia, Soda

UP & COMING: Alive & Radiant, Kale Krunch;
Seed Savers Exchange, Heirloom Seeds;
Natural Ovens Bakery, S. Rosen’s Hawaiian Bread



Black Forest Acres, Hamilton Square, NJ (10,000 ft2)

SUPPLEMENTS: Country Life, Core Daily-1;
Carlson Labs, Very Finest Fish Oil Liquid;
PlantFusion, Phood

FOOD: Lesser Evil, Super 4 Snacks;
Bob’s Red Mill, Gluten-Free Oats;
Nature’s Path, Gluten-Free Cereals

HBC: Andalou Naturals, Full line;
Dr. Bronner’s, Bar Soaps;
Aubrey Organics, Full line

BEVERAGES: Taste Nirvana, Coconut Water;
Zevia, Sodas;
Lakewood Organic, Pure Concord Grape Juice

UP & COMING: Reliance Private Label Supplements, Vitamin D3;
Reserveage Nutrition, Collagen Hydra Protect with Ceramides;
Trace Minerals Research, Power Paks



The Natural Grocer, Woodbridge, VA (2,500 ft2)

SUPPLEMENTS: EuroPharma USA, Terry Naturally Curamin;
Nature’s Plus, Source of Life;
Flora, Flor-Essence

FOOD: Ener-G Foods, Bread;
Eden Foods, Sea Vegetables;
Food For Life, Ezekiel 4:9 Bread

HABA: African Shea Butter, All brands;
NOW Foods, Cocoa Butter;
Naturtint, Hair Color

BEVERAGES: Virgil’s, Root Beer;
Millennium Products, GT’s Kombucha;
Vita Coco, Coconut Water

UP & COMING: EuroPharma, Full line;
Garden of Life, Full line;
Genesis Today, Full line



Wealth of Health, Idaho Falls, ID (6,000ft2)

SUPPLEMENTS: Nature’s Way, Alive!;
EuroPharma USA, Terry Naturally Curamin;
Wakunaga of America, Kyolic Kyo-Dophilus 9

FOOD: Udi’s, Full line;
Food For Life, Ezekiel Breads;
Pamela’s, Baking Mixes

HBC: derma e, Full line;
Larenim Cosmetics, Full line;
Aura Cacia, Oils

BEVERAGES: Twinlab, Energy Fuel;
OhYeah! Nutrition, RTD Shakes;
Zevia, Sodas

UP & COMING: EuroPharma USA, Terry Naturally Omega-7;
EuroPharma USA, Terry Naturally Traumaplant Comfrey Cream;
PlantFusion, Full Line



Wheatsville Food Co-op, Austin, TX (14,000 ft2)

SUPPLEMENTS: Herbalogic, Easy Breather;
PlantFusion, Vegan Protein;
HealthForce Nutritionals, Vitamineral Green

FOOD: Napa Valley Naturals, Organic EVOO;
Rudi’s Bakery, 100% Whole Wheat Bread;
KRAVE, Beef Jerky

HABA: Dr. Bronner’s, Castile Soaps;
Diva International, The DivaCup;
Everyday Minerals, Full line

BEVERAGES: Guayaki, Sparkling Yerba Mate;
Essentia, Water;
Kosmic Kombucha, Full line

UP & COMING: Daiya Foods, Dairy-Free Pizza;
Ripple Brand Collective, barkTHINS, Snacking Chocolate;
Andalou Naturals, Body care


Edmonds Vitamins & Herbs, Edmonds, WA (620 ft2)

SUPPLEMENTS: MRM, Bone Maximizer;
Doctor’s Best, Natural Brain Enhancers;
Jarrow Formulas, Lutein

FOOD: Stone Bee Company, Honey;
Dr. Bronner’s, Coconut Oil;
Redmond, Real Salt

HABA: Acure, Day Cream;
Hyalogic, Episilk Premium Lip Balm;
Montana Emu Ranch Co., Rejuvenation Cream

BEVERAGES: Kombucha Wonder Drink, Full line;
Orgain, Nutritional Shake;
Fentimans, Rose Lemonade

UP & COMING: Kaliana, Stress Relief;
King Bio, Regional Allergies;
Irwin Naturals, Sunny Mood



Published in WholeFoods Magazine, May 2014