What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


Rainbow Food Co-op, Blue Earth, MN (1,000 ft2)

SUPPLEMENTS: NOW Foods, Vitamin D-3;
Mangosteen (All brands);
Michelle’s Miracle, Tart Cherry Concentrate

FOOD: Rolled Oats (All brands);
Dark Chocolate Almonds (All brands);
Food For Life, Ezekiel 4:9 Breads

HBC: Dr. Bronner’s, Castile Bar Soaps;
derma e Natural Bodycare, Body Lotions;
Tom’s of Maine, Toothpastes

BEVERAGES: Peace Coffee, Coffee;
Stash Tea Co., Tea Bags;
Zevia, All Natural Sodas

UP & COMING: Zion Health, ADAMA Clay Shampoo;
Turtle Mountain, SO Delicious Coconut Milk;
SweetLeaf, Flavored Stevia Drops


Better Life Whole Foods, Springfield, MA (2,000 ft2)

SUPPLEMENTS: MegaFood, MegaFlora;
Nature’s Plus, T MALE;
New Chapter, Wholemega Whole Fish Oil

FOOD: Sami’s Bakery, Millet & Flax Breads;
Brad’s Raw Foods, Naked Raw Leafy Kale;
Udi’s Gluten Free Foods, Breads

HBC: Dr. Bronner’s, Castile Liquid Soaps;
Suki Skincare, Balancing Day Lotion;
Natracare, Panty Liners

BEVERAGES: Orgain, Nutritional Shakes;
Taste Nirvana, Real Coconut Water;
Millennium Products, GT’s Kombucha

UP & COMING: LifeFactory, Glass Bottles;
Garden of Life, RAW Meal;
Nature’s Earthly Choice, Farro


Vitamin Plus Health Food, Inc., Sebastian, FL (1,200 ft2)

SUPPLEMENTS: EuroPharma, Curamin;
Enzymatic Therapy, Tart Cherry Ultra;
Life Extension, Optimized Resveratrol

FOOD: Greens +, Organic Omega-3 Chia Seed;
NOW Foods, Oat Bran;
NOW Foods, Flax Seed Meal

HBC: NaturalCare, Ultra Vein-Gard Cream;
Vita-Myr, Natural Mouthwash;
Heel, Traumeel Ointment

BEVERAGES: Lakewood, Black Cherry Juice;
Designer Whey, Protein Shake;
Reed’s Inc., Ginger Brews

UP & COMING: IP6 International, IP6 GOLD;
Life Extension, Optimized Irvingia


Wealth of Health, Idaho Falls, ID (4,500 ft2)

SUPPLEMENTS: TwinLab, Energy Fuel;
Nature’s Way, Alive! Multivitamin Gummies;
Nature’s Way, Curica;
EuroPharma, Curamin

FOOD: Nature’s Way, EfaGold Coconut Oil;
Terra Chips, Full Line;
Bragg, Apple Cider Vinegar

HBC: Nubian Heritage, Soaps;
White Flower, Analgesic Balm;
Life-flo, Arnica Spray

BEVERAGES: Blue Diamond Growers, Almond Breeze;
Turtle Mountain, SO Delicious Coconut Milk

UP & COMING: Earth Balance, Coconut Spread;
Earth Balance, Natural Peanut Butter;
Beanitos, Chips 


AKiN’s Natural Foods, Tulsa, OK (15,000+ ft2)

SUPPLEMENTS: BioNutrition, Raspberry Ketone Diet;
Paragon, ONE Multivitamins;
Vega, Whole Food Smoothie Infusion

FOOD: Sunshine Acres, Multigrain Chips;
Get Chia, FruitChia Bars;
Deano’s Jalapenos, Jalapeno Chips

HBC: suki, Facial Cleaners;
Acure, Argan Stem Cell + CGF Facial Mask;
Andalou Naturals, Age Defying Thinning Hair System

BEVERAGES: Marley Ventures, Inc., Marley’s Mellow Mood;
Tiesta Tea, Fruity Pebbles;
Ayala’s Herbal Water, Cinnamon Orange Peel

UP & COMING: Creative Bioscience, hCG 1234;
Siggi’s Dairy, Blueberry Drinkable Yogurt;
Irwin Naturals, Steel-Libido Red


Oasis, Novato, CA (1,500 ft2)

SUPPLEMENTS: SuperNutrition, Simply One Multivitamins;
Rainbow Light, Men’s One Multivitamins;
Nature’s Plus, Source of Life Tablets

FOOD: Alive & Radiant Foods, Kale Krunch;
Alternative Baking Company, Cookies;
Garden of Life, Extra-Virgin Coconut Oil

HBC: Yoanna Skin Care, Mineral Makeup;
Earth Science Naturals, Full Line;
derma e Natural Bodycare, Full Line

BEVERAGES:  Organic Pastures, Raw Whole Milk;
Millennium Products, GT’s Kombucha;
GURU, Energy Drink


Published in WholeFoods Magazine, May 2012