What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.

Mastel’s Health Foods, St. Paul, MN

SUPPLEMENTS: Cogent Solutions Group, Baxyl;
Country Life Vitamins, Bone Solid;
Pharm-Aloe, Whole Leaf Aloe Vera Juice;
Solaray, Tart Cherry

FOOD:  Bean Brand Foods, Beanitos Black Bean Chips;
Bliss Unlimited, Luna & Larry’s Organic Coconut Bliss Bars;
NOW Foods, Coconut Oil

HBC: Bella Soap Company, Bella Dry Skin Formula;
EmuGold, Emu Oil;
Weleda North America, Everon Lip Balm

BEVERAGES: Prometheus Springs, Lemon Ginger Capsaicin Spiced Elixir;
Bragg, Apple Cider Vinegar Concord Grape Acai

UP & COMING: Whole World Botanicals, Organic Royal Maca;
Mineral Fusion Natural Brands, Makeup (All);
Irwin Naturals, Power to Sleep PM 

Bob’s Natural Foods, Long Beach, NY (1,700 ft²)

SUPPLEMENTS: NOW Foods, Vitamin D-3 2000 IU;
NOW Foods, Allibiotic Non-Drowsy CF;
Nutraceutical Corporation, Kal Red Yeast Rice

FOOD: Bragg Live Foods, Bragg Apple Cider Vinegar;
Pamela’s Products, Inc., Baking & Pancake Mix;
Quinoa Corporation, Ancient Harvest Quinoa (All)

HBC: Dr. Bronner’s, Peppermint Liquid Soap;
Desert Essence, Tea Tree Oil Facial Cleansing Pads;
Nature’s Gate, Biotin Strengthening Shampoo & Conditioner

BEVERAGES: Millennium Products, GT’s Kombucha Multi-Green;
Tree of Life, Apple Juice (Gallon);
Natural Brew, Outrageous Ginger Ale

UP & COMING: Resveratrol, (All);
Noni Juice, (All);
GABA, (All) 

Der Dutch Merchant, Murray, KY (1,728 ft²)

SUPPLEMENTS: New Chapter, Wholemega;
New Chapter, Bone Strength Take Care;
Himalaya Herbal Healthcare, ImmunoCare

FOOD: Bulk Steel Cut Oats;
Nature’s Path Foods, Inc., Granola (All);
Unique Pretzel Bakery, Inc., Sprouted 100% Whole Grain Splits

HBC: Aubrey Organics, Rosa Mosqueta Skin Care (All);
TCCD Int’l, Naturally Fresh Deodorant Crystal Lavender Spray;
Aubrey Organics, Men’s Stock Natural Dry Herbal Pine Deodorant

BEVERAGES: Vibranz Beverages, Peach-Passion Fruit Kombucha;
The Switch, Orange Tangerine;
Zevia, Cola

UP & COMING: North American Herb and Spice, Thyroset;
Enzymedica Inc., Digest Spectrum;
Manitoba Harvest, Hemp Seed Oil 

Wealth of Health, Idaho Falls, ID (4,000 ft²)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Enzymatic Therapy, Smart Q10 Chewable CoQ10

FOOD: Udi’s Gluten Free Foods, Bagels (All);
Zevia, Soda (All);
Dave’s Killer Bread, 21 Whole Grains

HBC: CamoCare Organics, Under-Eye Therapy;
Xlear, Toothpaste (All);
Deodorant Stones, Thai Deodorant

BEVERAGES: Zevia, Soda (All);
Reed’s, Ginger Brew (All);
Dynamic Health, Black Cherry Concentrate

UP & COMING: Udi’s Gluten Free Foods, Cinnamon Raisin Bread;
Udi’s Gluten Free Foods, Cinnamon Raisin Bagels;
Coco Charlotte, Gluten-Free Pie Crust 

Natural Grocers by Vitamin Cottage, Lakewood, CO (12,000 ft²)

SUPPLEMENTS: NOW Foods, Whole Psyllium Husks;
Natural Factors, Coenzyme Q10 100 mg;
Barlean’s Organic Oils, Fish Oil Capsules

FOOD: The Buffalo Guys, Grand Buffalo;
Newman’s Own, Organic Extra Virgin Olive Oil;
Small Planet Foods, Cascadian Farm Blueberries;
Stahlbush Island Farms, Frozen Blueberries

HBC: NOW Foods, Jojoba Oil;
Dr. Bronner’s, Peppermint Liquid Soap;
Topical BioMedics, Topricin

BEVERAGES: Amy & Brian Naturals Inc., Coconut Juice;
inner-co, Power Packed Probiotic Kefir;
Kombuchas, (All)
UP & COMING: Farmer’s Market Foods, Organic Pumpkin;
Food Should Taste Good, Tortilla Chips (All);
Chocolove, Almonds & Sea Salt in Dark Chocolate 

Health Unlimited, Castro Valley, CA 

SUPPLEMENTS: Carlson Laboratories, Vitamin D 1,000 IU;
NOW Foods, Red Yeast Rice;
Nordic Naturals, Inc., Omega 3 Fish Oil

FOOD: Udi’s Gluten Free Foods, Bread (All);
Bean Brand Foods, Beanitos Pinto Bean & Flax Chips;
Blake’s All Natural Foods, Chicken Pot Pies

HBC: NOW Foods, Shea Butter;
Merry Hempsters Inc., Lip Balm (All);
Desert Essence, 100% Pure Jojoba Oil

BEVERAGES: Millennium Products, GT’s Synergy Kombucha;
O.N.E. Natural Experience, Coconut Water;
Reed’s, Reed’s Extra Ginger Brew

UP & COMING: Navitas Naturals, Chia Seeds;
Ultra Labs, Rainforest Ultimate Acai Diet & Cleanse;
Udi’s Gluten Free Foods, Bread (All)

Published in WholeFoods Magazine, April 2011