What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com.


Natural Food Center, Coffeyville, KS

SUPPLEMENTS: ReNew Life, Norwegian Gold Critical Omega;
Nutraceutical Corp., Solaray Once Daily High Energy Multi;
NOW Foods, Vitamin D-3 1,000 IU

FOOD: Knudsen & Sons, R.W. Knudsen Family Just Black Cherry Juice;
Bob’s Red Mill, Flaxseed Meal;
Alternative Baking Company, Cookies (All)

HBC: Deodorant Stones, Natural Thai Deodorant Crystals;
Nature’s Plus, Glucosamine Chondroitin MSM Ultra Rx-Joint Cream;
derma e, Ester-C Moisturizing Crème with E Skin Recovery Complex

BEVERAGES:  Tazo, RTD Tea Peach;
Millenium Products, GT’s Kombucha;
Hansen Beverage Company, Cherry Vanilla Creme Natural Cane Soda

UP & COMING: Zevia, Natural Cola;
Udi’s Gluten Free Foods, Gluten-Free Bread;
Jarrow Formulas, Co-Q10

Debra’s Natural Gourmet, Concord, MA (3,000 ft²)

SUPPLEMENTS: Jarrow Formulas, Jarro-Dophilus EPS;
Carlson Laboratories, Elite Omega-3 Gems;
Vitamer Laboratories, Vitamin D3 2,000 IU (private label)

FOOD:  Eden Foods, Canned Beans (All);
Maple’s Organics, Gelato (All);
Stark Sisters Granola, Nutty Maple

HBC: Shikai Products, Borage Therapy Dry Skin Lotion;
Herbatint USA, Herbatint Hair Coloring (All);
Elmore Mountain Farm, Vermont Goat’s Milk Soap (All)

BEVERAGES:  Dahlicious, Dahlicious Lassi Smoothie (All);
Katalyst Kombucha, Kombucha (All);
Olade, Juice Beverage (All)

UP & COMING:  Pukka Herbs, Herbal Teas (All);
Jem Raw Chocolate, Chocolate (All);
Various Publishers, Calendars

Nature’s Touch Nutrition, Roswell, GA

New Chapter, Zyflamend;
Enzymatic Therapy, Adrenal Stress End;
Vibrant Health, Green Vibrance

HBC: Tate’s, Natural Miracle Conditioner;
Source Naturals, Skin Eternal Cream;
derma e, Microdermabrasion Scrub

BEVERAGES:  Reed’s, Virgil’s Root Beer;
CytoSport, Fast Twitch RTD;
ISS Research, OhYeah! RTD

UP & COMING: Wisdom, Yerba Mate Tea;
Rocky Mountain Grain Products, Hemp Hearts;
Natural Factors, BioSil

Wealth of Health, Idaho Falls, ID (4,000 ft²)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Enzymatic Therapy, Smart Q10 Chewable CoQ10

FOOD: Udi’s Gluten Free Foods, Bagels (All);
Zevia, Soda (All);
Dave’s Killer Bread, 21 Whole Grains

HBC: CamoCare Organics, Under-Eye Therapy;
Xlear, Toothpaste (All);
Deodorant Stones, Thai Deodorant

BEVERAGES: Zevia, Soda (All);
Reed’s, Ginger Brew (All);
Dynamic Health, Black Cherry Concentrate

UP & COMING: Udi’s Gluten Free Foods, Cinnamon Raisin Bread;
Udi’s Gluten Free Foods, Cinnamon Raisin Bagels;
Coco Charlotte, Gluten-Free Pie Crust

Natural Grocers by Vitamin Cottage, Lakewood, CO (12,000 ft²)

SUPPlEMENTS: NOW Foods, Whole Psyllium Husks;
Natural Factors, Coenzyme Q10 100 mg;
Barlean’s Organic Oils, Fish Oil Capsules

Food: The Buffalo Guys, Grand Buffalo;
Newman’s Own, Organic Olive Oil Extra Virgin;
Small Planet Foods, Cascadian Farm Blueberries;
Stahlbush Island Farms, Frozen Blueberries

HBC: NOW Foods, Jojoba Oil;
Dr. Bronner’s, Peppermint Liquid Soap;
Topical BioMedics, Topricin

BEVERAGES: Amy & Brian Naturals Inc., Coconut Juice;
inner-co, Power Packed Probiotic Kefir;
Kombuchas, (All)

Farmer’s Market Foods, Organic Pumpkin;
Food Should Taste Good, Tortilla Chips (All);
Chocolove, Almonds & Sea Salt in Dark Chocolate

Oasis Natural Foods, Novato, CA (3,500 ft²)

SUPPLEMENTS: Nordic Naturals, Fish Oil (All);
Nutraceutical Corp.,
Solaray Calcium Magnesium with Vitamin D;
Genesis Today, Noni Juice (All)

FOOD: Alive and Radiant Foods, Raw Food (All);
Marshall’s Farm Natural Honey, Honey (All)

HBC: Zia Natural Skincare, Full Line;
MyChelle Dermaceuticals, Full Line;
derma e, (All)

BEVERAGES: Millennium Products, GT's Kombucha (All);
All Market Inc., Vita Coco Coconut Water;
Zevia, Ginger Root Beer & Cola

UP & COMING: Castor & Pollux Pet Works, Pet Food (All);
E3Live, (All)

Published in WholeFoods Magazine, February 2011