Additional findings from the survey, according to a press release:
- 87% of parents with kids under 18 are concerned about the ingredients in their child(ren)’s food
- 69% of parents report worrying less about these ingredients when shopping at a grocer or retailer they know has high ingredient standards.
To help parents and caregivers out as they prepare for the back-to-school season, Whole Foods Market has teamed up with Certified Holistic Nutritionist and mom of twoKelly LeVequeto raise awareness of its Quality Standards.
“Knowing that I can feel good about the products offered at Whole Foods Market is a time-saving game changer,” LeVeque said in the release. “As a Certified Holistic Nutritionist, I recognize the power of knowing that Whole Foods doesn’t allow hundreds of preservatives, flavors, colors and sweeteners that are found in so many packaged foods. Whole Foods Market’s Quality Standards deliver confidence in what I give to my family and recommend to clients.”