Presented by WholeFoods Magazine

The results are in! We asked natural products retailers to show their love to the brands that have made the greatest impact on their business by voting inWholeFoodsNatural Choice Awards. That’s what makes these annual awards so special—the honorees are selected by natural products retailers.

The top honor this year—Full Supplement Line—goes to Bluebonnet Nutrition. Bluebonnet has claimed the top spot several times over the years, and in 2019 was Runner Up in the Full Supplement Line category. Like Bluebonnet, many of this year’s winners have been awarded in the past, but there are some new names this year. Among the companies that received an honor for this first time in 2020 are Sovereign Silver Natural Immunogenics, which won in the immune category, and Charlotte’s Web, which scored in the pet category for its CBD for Dogs.

For each category, we tallied the votes submitted online and broke the ties using data from our What’s Selling column, which is compiled monthly with information provided by natural products retailers from every region of the country. Congratulations to all the winners and to the runners-up!

We’d also like to extend a special thank you to all the retailers who took the time to vote—your input is appreciated! This year, the retailers who voted were entered into a drawing to have a $100 donation to Vitamin Angels made in their name. Congratulations to Cook County Whole Foods Co-op in Grand Marais, MN, for winning the drawing!


SUPPLEMENTS: FULL LINE  Bluebonnet Nutrition

Retailers have voted Bluebonnet the Best Full Line Supplement Brand four out of the pastfive years. That’s because the family-owned company wholeheartedly believes that the key to a healthy life starts with exceptional nutrition. Bluebonnet maintains direct relationships with farmers, growers and suppliers to ensure their formulas contain the best whole food ingredients possible. Their expansive line of supplements are USDA Organic, KOF-K kosher-certified, and produced in a NSF GMP-compliant facility to control authenticity, purity and potency.12915 Dairy Ashford, Sugar Land, TX 77478,

HERBS CV Sciences +PlusCBD Oil premium hemp extracts 
CV Sciences +PlusCBD Oil offers an entire line of hemp extract-centered products that promote balance, ease and comfort, including capsules, sprays, softgels, balms, skin serums, drops, gummies, roll-ons, lotions, and creams. The manufacturer operates in a cGMP, Auditable, QA/QC Laboratory, and uses Independent Third-Party and DNA Testing.10070 Barnes Canyon Rd., San Diego, CA 92121,

SPORTS NUTRITION Ancient Nutrition Multi Collagen Protein 
Ancient Nutrition’s Multi Collagen Protein is an unflavored protein powder that supports a healthy gut, skin, hair, nails and joints, according to the company. The powder features Collagen type I, II, III, V and X from 4 food sources (beef, chicken, fish and eggshell membrane) and is made from non–GMO, pasture–raised, cage–free, and cruelty­–free sources.2000 Mallory Lane, Ste., 130-307, Franklin, TN 37067,

WEIGHT LOSS  Life Extension AMPK 
To help maintain a healthy weight, Life Extension’s AMPK Metabolic Activator triggers youthful AMPK activity and promotes healthy cellular metabolism, the company says. Each non-GMO and vegetarian supplement contains 130 mg Calcium, 500 mg Hesperidin and Actiponin gynostemma extract (leaf).5990 N. Federal Hwy., Fort Lauderdale, FL, 33308,

DIGESTIVE American Health Papaya Enzyme 

Containing 100% natural enzymes, Papaya Enzyme delivers papaya fruit fortified with papain, protease, amylase and bromelain, which encourage proper nutrient absorption and aid in the digestion of proteins, carbohydrates and fats, the company says. This supplement is free of lactose, egg, sugar, sodium, yeast milk, soy, grapefruit, preservatives and artificial flavors. 2100 Smithtown Ave., Ronkonkoma NY 11779,

IMMUNE Sovereign Silver/Natural Immunogenics 
Natural Immunogenics Corp’s Sovereign Silver is the #1 selling silver brand in the U.S. for 16 straight years, the company says. The company is NSF Certified for GMP compliance in the silver category. Sovereign Silver’s Bio-Active Silver Hydrosol contains the smallest size of positively charged silver ions for ultimate absorption, and the company says it serves as a daily immune support supplement.7504 Pennsylvania Ave., Sarasota, FL 34243 (USA) 

HEART HEALTH Natural Factors CoQ10 
Blended in a base of rice bran oil for enhanced absorption, Natural Factors Coenzyme CoQ10 (ubiquinone) is a natural substance essential for cellular energy production. It is also an antioxidant that scavenges free radicals throughout the body and is involved in maintaining normal heart function, the company says.14224 167th Ave. SE, Monroe, WA 98272, 

BONE/JOINT New Chapter Bone Strength
New Chapter’s Bone Strength supplements support healthy bones and joints while reducing the risk of osteoporosis, according to the company. The plant-sourced, whole-food calcium ingredients are Non-GMO Project Verified, 100% vegetarian, Kosher, NSF Certified Gluten–Free and sustainably harvested (no limestone or chalk, no animal byproducts, no dairy, no synthetic binders or fillers, no eggs, no nuts, no fish or shellfish).90 Technology Dr., Brattleboro, VT 05301, 

STRESS/SLEEP NOW Foods Liquid Melatonin 
Introduced in 2010, NOW Liquid Melatonin contains 3 mg per serving of Free Radical Scavengers, and is Halal, Kosher (TriangleK), Non-GMO, and UL Dietary Supplement certified. This supplement is designed to aid in normal sleep/wake cycles, regulation of the immune system and maintenance of a healthy gastrointestinal lining, the company says.244 Knollwood Dr., Bloomingdale, IL 60108

COGNITIVE Host Defense MycoBotanicals Brain 
MycoBotanicals Brain is made to support neurological and adrenal function by aiding concentration, memory, focus and cognitive functioning, the company says. The gluten-free supplement is made with Ginkgo, Bacopa and Gotu Kola, Lion’s Mane and Reishi mushrooms.P.O. Box 7634, Olympia, WA 98507 

CHILDREN’S Nordic Naturals Nordic Berries 
These sweet-and-sour chewy multivitamins, which were first introduced in 2006, provide kids with vitamins A, B, C, D3, E and zinc. Suggested for children 2+, the pectin-based multivitamins are made without artificial colors flavors and preservatives.111 Jennings Dr., Watsonville, CA 9507,

VEGAN Daiya Frozen Dessert
Daiya’s dairy- and gluten-free dessert bars are made with coconut and are offered in Chocolate Fudge Crunch, Vanilla Bean, Salted Caramel Swirl, and Espresso Coffee flavors. Daiya also offers plant-based frozen desserts in pints in a variety of flavors.2768 Rupert St., Vancouver, BC V5M 3T7,

BEVERAGES Bragg Apple Cider Vinegar 
This ACV is made from fresh-pressed, USDA Organic certified apples grown and harvested in the USA. Bragg’s ACV is also Gluten-Free, Non-GMO, Raw and Unfiltered. ACV supports a healthy immune system, glucose levels, healthy gut, and healthy weight, the company says.P.O. Box 7, Santa Barbara, CA 93102,

ORGANIC Bob’s Red Mill Organic Oats (assorted) 
Packed for multipurpose use, this line of Organic Oats line can be incorporated into a variety of recipes. The Organic Whole Grain Oats are high in beta-glucans, a starch that is thought to stimulate the immune system and help reduce cholesterol levels, the company says.13521 SE Pheasant Ct., Milwaukie, OR 97222,

SENSITIVE DIETS Pamela’s Products 
Pamela’s started offering natural and gluten free baking mixes, cookies and snacks in 1988. Using high-quality sugars including fruit juice, agave, coconut sugar, brown rice syrup and molasses, the brand uses minimally processed grains like certified gluten-free oats, brown rice, millet and sorghum. The company says it never uses artificial additives, high fructose corn syrup, and is currently becoming non-GMO verified.1 Carousel Ln., Ukiah, CA 95482,

BARS  Garden of Life Organic Fit Protein Bars  
Appealing flavors like S’mores, Chocolate Almond Brownie, Chocolate Coconut Almond and Chocolate Covered Cherry make these bars a hit. They contain 225mg of Organic Svetol green coffee bean extract, 13-14g of organic prebiotic fiber, 150mg of Organic Ashwagandha, and provide 14-15g of clean, Certified USDA Organic and Non-GMO Project Verified protein.4200 NorthCorp Pkwy., Suite 200, Palm Beach Gardens, FL 33410,

HABA - SKIN Life-Flo Rosehip Seed Oil 
Life-Flo Organic Pure Rosehip Oil, which was launched in March of 2015, contains natural Retinol Acid (Vitamin A). Made to replenish and restore mature or sun-exposed skin, Life-Flo’s Rosehip Seed Oil is organically grown and cold pressed with Organic Rosa Mosqueta (Rose Hip) Seed Oil (99.5%), and Tocopherol (Vitamin E) antioxidant to preserve the freshness of the oil. According to the company, Rosehip Seed Oil can improve the appearance of fine lines and

HABA - PERSONAL CARE  Nubian Heritage Bar Soaps 
This line is made with a variety of nourishing ingredients including aloe vera, oats, vitamin E, vanilla extract, cocoa and shea butters, neem oil, and apricot and avocado oils. The 5-oz. soap bars are offered in African Black, Abyssinian Oil & Chia, Honey & Black Seed, Lavender & Wildflowers, Olive Oil & Green Tea, Shea Butter & Aloe, Coconut & Papaya, Indian Hemp & Haitian Vetiver, Mango Butter, Peppermint & Aloe, and Raw Shea Butter

HABA - HAIR Acure Vivacious Volume Shampoo 
Acure’s Vivacious Volume Shampoo is 100% vegan, paraben free, sulfate free, mineral oil free, petrolatum free, formaldehyde free, and cruelty free. This shampoo is made with mint and echinacea to pamper hair.1535 SE 17th Street, Suite 107, Fort Lauderdale, FL 33316, 


PET PRODUCTS Charlotte’s Web CBD for Dogs  

This line from Charlotte’s Web is designed to promote relaxation, calm, healthy hips and joints, and skin health, the company says. The CBD for Dogs line includes 7mg Chicken flavored 30ml CBD oil, 17mg Unflavored 30ml & 100ml CBD oil, 17mg Chicken flavored 30ml & 100ml CBD oil, 1.5oz Pet Balm, Calming Pet Chews, Senior Pet Chews and Hip & Joint Pet Chews.1600 Pearl St., Ste. 300, Boulder, CO 80302,



Supplements – Full Line:EuroPharma/Terry NaturallySupplements – Sports Nutrition: Nature’s PlusSupplements – Weight Loss: Bulletproof, MCT OilSupplements – Heart Health: Life Extension, UbiquinolSupplements – Bone/Joint Health: Gaia Herbs, Turmeric SupremeSupplements – Immune Health:Garden of Life, ElderberrySupplements – Digestive Health: Enzymedica, Digest GoldSupplements – Cognitive Health:Oregon’s Wild Harvest, Ashwagandha GinkgoSupplements – Stress/Sleep:Emerald Health Bioceuticals, Endo SleepSupplements – Herbs: Natural Factors, Oil of OreganoSupplements – Children: Gaia Herbs, GaiaKids LineFood – Organic: NOW Foods, Organic ProductsFood – Vegan: Vegan Rob’s, PuffsFood – Sensitive Diets: Siete, Grain-Free Tortilla ChipFood –Bars: GoMacro, MacroBar ProteinFood – Beverages: GTs, KombuchaHABA – Skin Care: Mad Hipppie, Vitamin C SerumHABA – Hair Care: Andalou NaturalsHABA – Personal Care:My Magic Mud, Activated Charcoal ToothpastePet Care – Vital Pet