We asked independent natural products retailers to name the brands that have made the greatest impact on their business in the past year, and the results are in! For 20 in-demand categories, we tallied the votes submitted online in our Natural Choice Awards and used data from our What’s Selling column, which is compiled monthly with information provided by natural products retailers across the country. That’s what makes these annual awards truly special—the honorees are selected by the natural products retailers who helped build this industry.

This year the top honor—Full Supplement Line—goes to Terry Naturally (a repeat winner for the top honor). Bluebonnet Nutrition, NOW Foods, and Solgar are among the beloved brands winning categories this year. There are also a few first-time honorees including Dave’s Killer Bread. Congratulations to all the winners and to the runners-up!

To all the natural products retailers who took the time to vote for this year’s awards, thank you! Your input is always greatly appreciated. This year, the retailers who completed the online voting form were entered into a drawing to have a $100 donation to Vitamin Angels made in their name. Congratulations to Vicky Van Scoyk of Dayton Nutra Foods in Trotwood, OH, for winning the drawing!


Full Line: Terry Naturally

The Terry Naturally brand of products was developed by EuroPharma’s Founder and President, Terry Lemerond, with the intent of improving the health of America, one person at a time. Terry Naturally delivers products that retailers and customers can trust, and believes no one should have to choose between products that work and products that are safe. The entire team works passionately to continue to bring the latest, safest, most clinically validated products to market, with the objective of providing people everywhere with “better results, better health.”www.europharmausa.com


Cognitive Health: Terry Naturally Curamed

Introduced in 2008, CuraMed features the only patented, clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones, according to the company. It is from non-GMO turmeric grown without chemicals.The curcumin in CuraMed has over 60 published studies, and benefits include a healthy inflammation response (occasional inflammation due to exercise or overuse) and support for liver, brain, heart, immune and cellular health.www.europharmausa.com


Stress/Sleep: Bluebonnet Nutrition Albion Buffered Chelated Magnesium

Bluebonnet’s Chelated Buffered Magnesium Bisglycinate contains 200 mg per serving of magnesium bisglycinate chelate buffered with magnesium oxide to increase the pH (alkalinity) of the formula, which the company says makes it more gentle on the digestive tract and easier to absorb. Magnesium supports energy production and is critical for enzyme function. The product is soy-free, gluten-free, non-GMO, Kosher Certified, dairy-free, vegan, and available in capsules. www.bluebonnetnutrition.com


Digestive Health: American Health Super Papaya Enzyme Plus

American Health Super Papaya Enzymes are an “after meal” supplement to promote the breakdown of food. It contains freshly ripened Papaya with plant and fermentation-based enzymes including papain, amylase, and protease to aid in the digestion of proteins and carbohydrates. It is available with chlorophyll, which the company says helps sweeten breath. This supplement is non-GMO with no yeast, milk or milk derivatives, lactose, soy, egg, grapefruit, sugar, starch, artificial color or artificial flavor.www.americanhealthus.com


Bone/Joint Health: Terry Naturally Curamin Extra Strength

Curamin Extra Strength, introduced in 2007, provides four effective ingredients, creating a product that has been recognized throughout the natural foods industry for pain relief. Ingredients include: Clinically studied curcumin that the company says is better absorbed than turmeric; clinically studied boswellia, standardized to provide up to 10 times more beneficial AKBA than unstandardized boswellia; DLPA, which helps support the effects of endorphins and enkephalins; and nattokinase to help support circulation, which the company notes is an important feature for proper nutrient delivery and effectiveness.www.europharmausa.com


Active Nutrition: Trace Minerals Electrolyte Stamina Power Pak

Introduced in 2000, Electrolyte Stamina Power Pak is a high-performance energy drink containing 1,200mg of Vitamin C, along with 15 vitamins and minerals, B vitamins, and an array of electrolytes. It’s also highlighted by a full spectrum ionic trace mineral complex for a complementary formula that the company says helps support body mineral balance, immunity, daily energy, and hydration in a convenient, on-the-go packet. Power Pak is gluten-free, certified vegan, and non-GMO, contains no caffeine, artificial flavors, or artificial stimulants. In addition to 13 original formula flavors, the line includes two sugar-free flavors and two Original + Immunity flavors, including Grapefruit, which launched at Expo West this year.www.traceminerals.com


Weight Management: Goli Apple Cider Vinegar Gummies

Goli Apple Cider Vinegar Gummies are made in California with U.S. and globally sourced ingredients in an FDA-registered, cGMP certified, and allergen-free facility, and are vegan, gelatin-free, and gluten-free. The gummy recipe includes real apple beet roots, pomegranates, vitamin B12, citric acid, and vitamin B9. Goli gummies are unfiltered, raw and free of any fillers or colors from artificial sources. The company says the gummies can help support gut health, immune health, weight management, heart health, energy, and appetite reduction. www.goli.com


Heart Health: Natural Factors Ubiquinol Active CoQ10

CoQ10 is an important catalyst in the energy generation system inside cells, and helps support sustained, natural energy, provides powerful antioxidant support, promotes cardiovascular health and function, and supports mental acuity and vital organ function. Natural Factors CoQ10 provides Kaneka Q+ ubiquinol, a branded form of ubiquinol manufactured exclusively by Kaneka Corporation.www.naturalfactors.com


Immune Health: Zand Elderberry Products

ZAND began in 1978 with the goal to create immunity supplements that are natural, clean and effective. The company says its Elderberry Zinc products are best-sellers because people trust ZAND to deliver. This range of products include Elderberry Zinc Lozenges and Elderberry Zinc Gummies to offer flexible support. ZAND Immune Fast Chewable Tablets combine the power of Elderberry, Zinc, and Vitamin C to work fast and offer potent immune support, and are gluten-free, non-GMO, and vegan.www.zandimmunity.com


Herbs: Solgar Full Spectrum Curcumin

Solgar’s Full Spectrum Curcumin is 185x more absorbable than regular curcumin and lasts longer than native curcumin extracts for long-lasting support, according to the company. The product supports brain, joint, and immune system health, and helps fight free radicals caused by environmental toxins. It is tested using a variety of methods to ensure purity and food safety. Non-GMO and free of gluten, wheat, dairy, soy, yeast, sugar, sodium, artificial flavors, sweeteners, and colors.www.solgar.com


Children: Solgar U-Cubes Multivitamin & Mineral Gummies

Each Non-GMO serving of these tapioca-based gummies provides 75% of the Daily Value of Vitamin D3 for children 4 years and older and 50% of the Daily Value for children 2 and 3 years of age. U-Cubes are manufactured in batches and rigorously tested for safety and potency. to ensure a high-quality product.www.solgar.com


Sensitive Diets: Flax4Life Baked Goods

Nutritious and delicious baked goods are a treat—like the Flax4Life Blueberry Muffin. This hearty and flavorful muffin is loaded with 4460 mg of Omega-3s, 6 grams of fiber, and 9 grams of protein. It can be enjoyed for breakfast, afternoon snacks, or just a sweet and hearty treat. Certified Gluten-Free, Dairy-Free, Nut-Free (except coconut), and Kosher.www.flax4life.net


Vegan: Follow Your Heart Vegenaise

Vegenaise is a vegan spread made to mimic real mayonnaise taste. The Certified Plant-Based, Non-GMO Project Verified, gluten-free product is available in 11 versions, ranging from variations on the original—like a soy-free version, an organic version, and versions made with grapeseed and avocado oil rather than canola oil—to different flavors, like Garlic Aoili, Sriracha, and Chipotle.www.followyourheart.com


Bars: Bobo’s Oat Bars

Bobo’s is the creator of delicious, wholesome and simple 100% whole grain oat bars and snacks. The original line of ooey gooey bars are gluten-free, Kosher, non-GMO and plant-based. Each bar is the perfect snack for those wanting slow-burning energy and a great tasting treat to enjoy. Grab these for on-the-go indulgence that doubles as a satisfying energy booster.www.eatbobos.com


Beverages: Zevia Full Line

The better-for-you alternative to conventional sodas and diet sodas, Zevia Soda has all the flavor of conventional soda, with zero artificial sweeteners and zero calories. Sweetened with plant-derived stevia leaf extract and available in 15 delicious flavors, this is a family-friendly naturally sweetened pop.www.zevia.com


Organic: Dave’s Killer Bread - White Bread Done Right

Dave’s Killer Bread’s take on white bread is a soft artisan-style loaf with five super grains, 10 grams of whole grains and no artificial ingredients. With a golden color and perfect texture, White Bread Done Right makes killer grilled cheese and PB&Js. www.daveskillerbread.com


Skin Care: Heritage Store Rosewater Facial Mist

This cult favorite has two ingredients to refresh, set, hydrate, and uplift: Damask Rose soothes and softens skin, and Vor-Mag Water, which has been vortexed and magnetized to raise the energy to a higher vibration that the company believes to be more beneficial. Since its launch in 1969, this Rosewater Facial Mist has developed a loyal following and a memorable nickname: the OG of Rosewaters. Bottles proudly made of PCR packaging.www.heritagestore.com


Hair Care: Acure Shampoo and Conditioner

Acure offers the perfect combination of super nutrients for powerful products that take skin & hair from blah to brilliant. Products are 100% Vegan, 0% pretentious. The products are paraben free, sulfate free, mineral oil free, formaldehyde free, and cruelty free.www.acure.com


Personal Care: Desert Essence Toothpaste

Made with deep-cleansing botanicals like tea tree oil, Desert Essence’s toothpaste is formulated to keep teeth and gums healthy using the power of plants. All of the non-GMO toothpaste formulas are free of gluten, fluoride, and harsh abrasives. The toothpaste is available in several varieties, ranging from Arnica & Tea Tree Oil and Pink Himalayan Salt to kid-friendly Green Apple Watermelon and Tutti Fruti.www.desertessence.com


Pet Care: Castor & Pollux Organix Chicken Dog Treats

These all-natural treats feature 95% organic ingredients including organic free-range chicken as the #1 ingredient in all varieties. They're easy to break, yet nice and crunchy. Each 1 1/2" long cookie contains about 8 calories. The product is USDA Certified Organic, cooked in an organic certified kitchen, and free of corn, wheat, and soy.www.castorpolluxpet.com



Full Line: NOW Foods

Weight Management: Ancient Nutrition Multi Collagen Powder

Stress/Sleep: Natural Factors L-Theanine Chewables

Herbs: North American Herb and Spice Oil of Oregano

Heart Health: Nordic Naturals Ultimate Omega

Bone/Joint Health: Natural Factors Vitamin K2

Immune Health: NOW Foods Vitamin D3

Cognitive Health: Solaray Sharp-Mind

Digestive Health: Dr. Ohhira’s Probiotics Full Line

Active Nutrition: Nature’s Plus Spirutein

Children’s Health: Nordic Naturals Nordic Berries

Vegan: Beanfields Vegan Gluten Free Chips

Sensitive Diets: TIE: Katz Gluten Free Bakery and Pamela’s Products

Bars: RX Bars Blueberry Bars

Beverages: Kevita Kombucha

Organic: Bob’s Red Mill Organic Baking Mixes

Skin Care: TIE: Derma E Face Creams and Dr. Bronner’s Soaps

Hair Care: Dessert Essence Coconut Shampoo

Personal Care: Spry Xylitol Toothpaste

Pet Care: Charlotte’s Web CBD Chews For Pets