Hoboken, NJ—Hain Celestial Group announced that the company has entered into a definitive agreement to sell its North America Snacks business to Canada-based Snackruptors Inc. for $115 million in cash. The company says this will sharpen its strategic focus and strengthen its financial position. The transaction, which is expected to close by February 28, 2026 subject to customary closing conditions, includes Garden Veggie Snacks, Terra chips, and Garden of Eatin’ brands.

According to Hain Celestial, the divestiture allows the company to move forward with a simplified North American portfolio centered on core categories and markets with stronger margin and cash flow profiles. In fiscal 2025, the North America snacks portfolio represented 22% of Hain’s net sales and 38% of North America segment net sales, but delivered “negligible EBITDA contribution over the last 12 months.” 

The remaining North America portfolio is described as having “meaningfully stronger” financial performance, with EBITDA margins in the low double digits and gross margins above 30%. Going forward, Hain’s flagship North America categories will include tea, yogurt, baby and kids, and meal preparation platforms, with brands such as Celestial Seasonings, The Greek Gods yogurt, Earth’s Best Organic, and Spectrum Organic.

“As an output of the previously announced strategic review process of our company’s portfolio, the sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities,” said Alison Lewis, President and CEO of Hain Celestial. “Proceeds from the transaction will be used to reduce debt, strengthening the company’s financial position and leverage profile. The resulting financial flexibility will enable increased investment over time, helping to drive sustainable, profitable growth and create long-term shareholder value.” 

Snackruptors President Rick Taborda said the family-owned company is “thrilled to be acquiring this established portfolio of snacks, adding, "We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business. We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family. We are excited to work together and unlock their full potential.”

Additional details will be shared during Hain Celestial’s Q2 Fiscal Year 2026 earnings call, which is scheduled for 8:00 AM ET on February 9, 2026.