Gelita has released OPTIBAR, an ingredient solution for creating nutrition bars. The collagen peptide product will allow for more protein, with a long-lasting, soft, and indulgent texture, the company says. It also works as a sugar-free binder, meaning it can be claimed as "low sugar" and "no sugar" in cereal bars. For best results, it is recommended to be used with whey or plant-based protein, which ensures homogeneity, a pleasant bite, and long-lasting softness. It is non-GMO free from E-numbers, making it a good option for clean label products.