What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

Midwest: HM Staff Of Life, Shawano, WI  (2,600 SF)

SUPPLEMENTS: Magnesium (all brands)
NaturesPlus Animal Parade Gold Multivitamin

FOOD: Chocolove Almond Butter Bars
Keto bars (all brands and varieties)
Coconut bars (all brands and varieties)

HABA: BWC Shampoo and Conditioner
Calendula hand lotion (all brands)
Aloe hand lotion (all brands)

BEVERAGES: Aloe beverages (all brands)
Zevia (all varieties)
Ginseng Up

UP & COMING: Gummies (all brands and varieties)
Nutribiotics Vitamin C, Vitamin D3, and Zinc
Tea (all brands and varieties)

Southeast: Mother Earth Foods, Parkersburg, WV (3,000 SF)

SUPPLEMENTS: Nature’s Way Fortify Optima Max
Natural Factors All-In-One Immunity Startup Kit
Terry Naturally Curamin Extra Strength

FOOD: ThistleDew Honey Straw Single
Yummy Earth Organic Lollipop
Nick’s Sticks Turkey Stick

BEVERAGES: Primo Culligan Water 1 Gallon Refill
Artesian Water
Reeds Extra Ginger Brew

HABA: Harmony Cone Unscented Candles Bulk
Harmony Cone Lavender Ear Candles Bulk
Harmony Cone Peppermint Ear Candles 2 Pack

Southwest: Vitamins Plus, Lubbock, TX  (2,900 SF)

SUPPLEMENTS: The Cultured Coconut probiotics
Solaray Berberine
Nutribiotic Vitamin C + D3 & Zinc

 FOOD: Skinny Mixes Syrups (all varieties)
Siete Foods Chips (full line)
Boom Chicka Pop Popcorn (all varieties)

 HABA: Reviva High Potency Collagen Serum
Thyme Out (full line)
Mrs. Meyer’s Soaps (all varieties)

 BEVERAGES: Celsius (full line)
Bang Energy (full line)
Ghost Energy (full line)

 UP & COMING: Ryse Supplements (full line)
The Cultured Coconut (full line)
Glaxon (full line)

Northeast: Food For Thought, Hastings on Hudson, NY (1,200 SF)

SUPPLEMENTS: New Chapter Bone Strength
NuLeaf Naturals CBD
New Chapter One Daily 55+ Multivitamin

FOOD: Bragg Apple Cider Vinegar
Once Again Gourmet Nut Butter (all varieties)
Lakewood Organic Pure Cranberry Juice

BEVERAGES: Iceland Natural Springs Water
Mountain Valley Water
Amy & Brian Coconut Waters

HABA: Shikai Shampoos
Nea Naturals Cleansing Oils
Herbatint Natural Hair Colors

UP & COMING: NuLeaf Naturals CBD Gummies
Simple Mills Crackers (all varieties)
Woodstock Frozen Fruit (full line)

West: Bonanza, Billings, MT (1,300 SF)

SUPPLEMENTS: CofixRX Nasal Spray
Irwin Naturals Beet Root Red Softgels
Terry Naturally Cortisol Rescue

FOOD: Prince of Peace Ginger Chews Mango

BEVERAGES: Jay Robb Whey Protein (all flavors)
Montana Tea and Spice Gunpowder Tea
Hint Water (all flavors)

HABA: Starwest Eucalyptus Essential Oil
Nature’s Rite Bruise-Strain-Tear Repair
MediNatura T-Relief Arnica Plant-based Pain Reliever

UP & COMING: Natural Factors Total Body Collagen (unflavored)
Solaray Magnesium Glycinate Caps
Nature’s Way Quercetin Gummies

Trending Spotlight: 


Consumer preference for gummies is holding strong in stores across the U.S. In the midwest, “everything gummies” was listed as the segment to watch. In the northwest, CBD gummies are a hit, while quercetin gummies are trending in the west. “Despite the fact that tablets and capsules are still the lead delivery form, interest has grown in alternative delivery forms such as gummies, chews, etc,” Gene Bruno, MS, MHS, RH(AHG), Vice President of Scientific and Regulatory Affairs, NutraScience Labs, told us in Private Label: An Innovative Option. Scott Boyson, VP of Public Relations, Trace Minerals, added, “We’re seeing a huge influx in our functional delivery systems, especially gummies. They seem to be all the rage right now. And who can blame the consumer? Gummies are like a treat that’s also good for you.”