Secaucus, NJ—Lycored’s Lycomato has become the first tomato extract to carry the Non-GMO Project Verified seal, according to a press release.

Lycored is an international company that combines natural nutrition with science to develop natural ingredients, one of which is Lycomato, a proprietary blend sourced from non-GMO tomatoes.

Zev Ziegler, head of Global Brand & Marketing (Health) at Lycored, said in the release: “Letting nature provide a path towards wellness has always been a core pillar of our company. In that light, we’re proud to announce that Lycomato will carry the Non-GMO Project Verified seal—it’s another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”

The company noted that consumer demand for non-GMO is rising, with the number of people who say they avoid GMOs having tripled over the past 11 years. Non-GMO Project Verified is the fastest growing label in the natural products industry, the press release added, representing over $26 billion in annual sales.