Sunrise, FL — Vertically integrated dietary supplement developer, manufacturer and marketer Wellnext is now Nutranext, reflecting a more cohesive identity for its consumer brands that address nutritional needs, the company announced.

The company most recently acquired collagen supplement brand Neocell. Its portfolio includes Rainbow Light, Natural Vitality, Champion Performance, Stop Aging Now, True Health and Blessed Herbs. According to the announcement, it intends to make further acquisitions.

"The move to rebrand to Nutranext is part of a larger initiative—integrating systems across the entire Nutranext portfolio—to better serve customers and compete in the marketplace," Jose Minski, CEO of Nutranext, said in a statement. "While our new identity ushers in a new, exciting chapter for the company, we remain steadfast to our corporate values of quality, integrity, humility, engagement and innovation as we continue to grow our brands and market share."