Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.
Now more than ever, health has become a booming and primary source of consumer interest. Wellness is determined on an individual basis, and your brand needs to adhere to what consumers need. It is important to make sure that each shopper has exactly what they need to make a conscious...
At this year’s IFT Food Disruption Challenge in Chicago, Greg Clark, co-founder and CEO of Inductive Intelligence, LLC, took the stage to demonstrate a patented packaging technology that makes it possible to heat foods and drinks safely from anywhere using a wireless phone battery-charging device. While the demo did not...
[vc_row][vc_column][vc_column_text]Erica HooperLee, 47, was living the city life in San Francisco, CA, when she and her now-husband Charles, 34, decided it was time for a healthier lifestyle. Two years ago, they made a move to Grants Pass, OR, and set out to be healthier. “One of the things you don’t...
Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend money they currently do not have to invest in expensive tools. On the contrary, retailers need brands to educate them on who their shoppers are, how...
Sunrise, FL — Vertically integrated dietary supplement developer, manufacturer and marketer Wellnext is now Nutranext, reflecting a more cohesive identity for its consumer brands that address nutritional needs, the company announced. The company most recently acquired collagen supplement brand Neocell. Its portfolio includes Rainbow Light, Natural Vitality, Champion Performance,...
StickerYou has recently lowered its prices on one of their most popular roll labels in order to accommodate small business owners and entrepeneurs, many of which occupy the organic and natural markets. Since labeling organic and natural products is important to sales, StickerYou has lowered minimum order amounts as well...
