branding - Page 1 | WholeFoods Magazine

Natural Products News Briefs: Natural Vitality, Newtopia NOW, JIAHERB & More

What's new in natural? Catch up on the latest!

August 19, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Natural Products Industry News Briefs: SCS, Natural Grocers, Dr. Bronner's & More

What's new in the natural products industry? Catch up on the latest in new partnerships, Proposition 12 certification, and more.

May 17, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Sustainable Food Summit 2024 to Focus on Move to Circularity

The summit will be broken up into four key topics: regenerative agriculture, upcycling, biodiversity, and marketing.

December 15, 2023

Rebecca Viscomi

The summit, being held in January, will focus on the move to circularity in the food industry.

3 Ways Marketing Strengthens Your Health & Wellness Brand During a Recession

November 29, 2022

Jane Phelps, CEO, Know Agency

Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.

Finding Your Brand's Wellness Factor

February 12, 2021

Nancy Trent

Now more than ever, health has become a booming and primary source of consumer interest. Wellness is determined on an individual basis, and your brand needs to adhere to what consumers need. It is important to make sure that each shopper has exactly what they need to make a conscious...

Packaging for the Greater Good

October 16, 2018

Laurie Petersen

At this year’s IFT Food Disruption Challenge in Chicago, Greg Clark, co-founder and CEO of Inductive Intelligence, LLC, took the stage to demonstrate a patented packaging technology that makes it possible to heat foods and drinks safely from anywhere using a wireless phone battery-charging device. While the demo did not...

At the Table with Generation X

June 27, 2018

Laurie Petersen

[vc_row][vc_column][vc_column_text]Erica HooperLee, 47, was living the city life in San Francisco, CA, when she and her now-husband Charles, 34, decided it was time for a healthier lifestyle. Two years ago, they made a move to Grants Pass, OR, and set out to be healthier. “One of the things you don’t...

Retail Done Right, 5 Simple Strategies You Can’t Afford to Overlook

June 26, 2018

Daniel Lohman

Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend money they currently do not have to invest in expensive tools. On the contrary, retailers need brands to educate them on who their shoppers are, how...

Wellnext Rebrands as Nutranext

December 20, 2017

WholeFoods Magazine Staff

Sunrise, FL — Vertically integrated dietary supplement developer, manufacturer and marketer Wellnext is now Nutranext, reflecting a more cohesive identity for its consumer brands that address nutritional needs, the company announced. The company most recently acquired collagen supplement brand Neocell. Its portfolio includes Rainbow Light, Natural Vitality, Champion Performance,...