Rich Vitamins of New York, NY, launched a non-GMO formula for its alternaVites Kids multivitamins & minerals.

Marketing Maven of Los Angeles, CA, is now a  Natural Products Association affiliate partner and is giving members discounted rates.

Trace Minerals Research of Ogden, UT, announced that Utah Sea Minerals is in compliance with the Non-GMO Project Standard.

Crowd-funding site CircleUp is now offering circles, which the company describes as “diversified funds that provide investors access to a set of companies with no fees.” Circles can be investor led or thematic, such as Natural & Organic products and B Corps.

Oakland, CA-based SuperNutrition expanded its coverage in the natural channel. The company is working with a core group of brokers that are focused on direct brands and offer clients a personal touch.

To help tornado victims in the Southeastern states, Nourish America is seeking ­cash and product donations (like energy drinks, protein bars, multivitamins and more). Visit for info about donations.

Published in WholeFoods Magazine, June 2014