South Plainfield, NJWholeFoods Magazine has partnered with Canadean and ICD Research to give you answers to some of your most pressing questions about today’s market. The new WholeFoods Magazine Market Research Store offers detailed reports about current consumer trends and emerging markets.

Founded in 1973, Canadean uses a research methodology that offers robust and reliable data and insights about worldwide markets. Such techniques cover the entire supply chain (from ingredients suppliers to consumer behavior) and include online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy.

“Research is the backbone of our industry,” states Heather Wainer, publisher of WholeFoods Magazine. “Readers are always asking for more in-depth information, especially for data and trends.  We believe this partnership will be an opportunity to provide more answers to our readers.”

Several hundreds reports are available for purchase covering topics such as U.S. beverages and foods forecasts, emerging trends in the skincare industry, the future of the U.S. oils and fats market, soy products market trends, and many more. For a list of available reports, visit

Published in WholeFoods Magazine, May 2012