chaga - Page 1 | WholeFoods Magazine

Nammex Study Helps Identify Authentic Chaga

The organic mushroom extracts supplier is calling for best practices of the mushroom.

September 23, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The research establishes a multi-analytical framework to help identify authentic chaga canker.

Research Explores Authentic Chaga Canker

Nammex has published research to help clarify chaga analytical techniques.

April 15, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

With consumer demand on the rise, Nammex is helping lay the foundation for the quality control and authenticity of chaga-based supplements.

Solaray Expands SharpMind Line with Memory Supplement

November 24, 2024

Rebecca Viscomi

The latest product from Solaray is an expansion of the SharpMind line, focusing on memory and cognition.

The Great Opportunity: Exploring the Mushroom Market

Mushrooms have gone mainstream. Read on for the latest, from 7 superstars to category growing pains to innovative new offerings.

October 24, 2024

Maggie Jaqua, Content Director

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

Laird Superfood Offers Seasonal Pumpkin Variety

September 16, 2024

Rebecca Viscomi

Limited Edition Instant Latte Pumpkin Spice is the newest rollout from Laird Superfood.

Supplement Highlights

Mushrooms Go Mainstream

Read up on the latest challenges and debates as the functional mushroom category booms.

August 14, 2023

Maggie Jaqua, Content Director

Read up on the latest challenges and debates as the functional mushroom supplement category booms.

POSSIBLE Introduces Strawberry Beet Pre-Workout

July 3, 2023

Rebecca Viscomi

POSSIBLE introduces Strawberry Beet Pre-Workout, made with green tea extract, camu camu and chaga mushrooms.

POSSIBLE Introduces Strawberry Beet Pre-Workout

June 8, 2023

Rebecca Viscomi

POSSIBLE has introduced Strawberry Beet Pre-Workout, a plant-based powder intended to give athletes and fitness enthusiasts an energy boost.

Product Profiles:

Bluebonnet Nutrition Magnificent Mushrooms

January 25, 2023

Trisha Sugarek MacDonald, BS, MS, Ph.D. Candidate

Q1. Mushrooms are in a class of their own; what makes them different from plants and animals? Mushrooms are magical; they can be delicious, intoxicating, mysterious, and even deadly. Because of these attributes, mushrooms, throughout time, have had a reputation for being both friend and foe. All mushrooms are fungi,...

Chaga Launches Elixir for Immune Support

July 1, 2022

WholeFoods Magazine Staff

Chaga has released Basic Elixir, as part of their Chaga Health elixir line, to support immune health. Chaga formulated the product with birch sugar from chaga, pine buds, yarrow flowers, lemon juice, and vitamin C. Individuals following a vegan lifestyle can use the product, the company says. Also, Chaga formulated...