Chicago, IL—Consumer sentiment is on the rebound after a difficult 2020 impacted by dual health and financial crises. That's a top takeaway from the IRI's Q1 2021 Consumer Connect survey. Still, IRI reports, consumer sentiment and actual consumer shopping patterns are not in tune. IRI explains that despite a positive outlook,...
A new survey has found a gap between Gen Z customers and Boomers, according to a press release from Ingredient Communications, suggesting that brands and retailers need to market products differently based on target consumer. Through SurveyGoo, Ingredient Communications surveyed 1,000 adults in the US and UK in September 2020.
The nutraceutical industry has seen plenty of changes over the past 5-10 years. The majority of these changes have occurred simply by the shift of behavioral traits between generations. Brands, like people, are shaped by generational characteristics. For example, they differ in personality traits, brand equity and the ability to...
Rockville, MD—The biggest eaters of organic products? Adults under the age of 40, according to a market research study titled “Eating Trends: Generational Food” by Packaged Facts. The two most predominate demographics of organic consumers are those with higher incomes and educational levels, and younger adults of the Gen Z...
New York, NY—5WPR has released its 2020 Consumer Culture Report, bringing insight into the modern consumer’s motivations, influences, and purchasing habits, along with advice for leveraging this data to best attract and keep customers of all generations. The top finding: Millennials battle temptation all day long, thanks to targeted advertising...
Chicago, IL—A new study from the NPD Group looked at the plant-based food market, and found that plant-based as a category is here to stay—as long as it tastes good, according to a press release. The NPD Group’s study found that Millennials are the top consumers of plant-based meat alternatives;...
Innova Market Insights latest Consumer Survey identifies key characteristics of Generation Z, Millennials, Generation X and Baby Boomers, with insights into the holistic nutrition approaches that can be tailored to these groups to help boost sales. Highlights of the findings, announced in a release titled Holistic Health Speaks to All...
Chicago, IL—Millennials are outspending older generations in food dollars, according to a press release from IRI Consumer Connect. Millennial dollar sales grew by 21.5% for March year-over-year, whereas for retirees and seniors, dollar sales went down 3.8% for March y-o-y. Joan Driggs, VP of content and thought leadership for IRI,...
[vc_row][vc_column][vc_column_text]Erica HooperLee, 47, was living the city life in San Francisco, CA, when she and her now-husband Charles, 34, decided it was time for a healthier lifestyle. Two years ago, they made a move to Grants Pass, OR, and set out to be healthier. “One of the things you don’t...
