The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...
Arnhem, Netherlands—Innova released its Top Ten Consumer Trends report for 2023. The top-ranking consumer trend was value, according to the Market Insights report. This trend comes as consumers adjust to financial hardship and turmoil. Currently, consumers are exploring money-saving strategies, such as selecting more affordable products and cooking at home.
Arnhem, Netherlands—The health of the planet is now a top global concern, surpassing human health. That's according to Innova's Lifestyle & Attitude Survey. The number one trend from the survey was joint responsibility: Consumers believe trust and transparency are important in product creation. In the category of food habits, reducing...
Arnhem, Netherlands—What ranks as the #1 concern for consumers? According to Innova Market Insights Top Ten Trends for 2022, health of the planet has overtaken personal health as the top priority and the biggest driver of consumer behavior in the year ahead. Innova explained in a press release: Consumers tell...
Immune health concerns are set to continue as a major priority, according to consumer research from Innova Market Insights. The research indicates that one in four people globally has become more concerned about immune health since before the pandemic, a concern which was strongest among Millennials and younger Gen X,...
Arnhem, Netherlands—Cake for breakfast? According to Innova Market Insights' Flavors by Occasion report, consumers are seeking indulgent flavors—and those treat-inspired are seeing the strongest growth in foods commonly eaten at breakfast, such as cereals, bread, and dairy. What's trending, specifically? The flavor currently leading in cereal products (breakfast cereals and cereal...
Arnhem, Netherlands—Innova Market Insights' 2020 Consumer Survey showed that consumers are prioritizing health, variety, sustainability and taste—leading them to consider plant-based foods. This year, the market researcher expects consumers to demand new products and extra sophistication under the plant-based umbrella. Manufacturers have gotten the message. The use of plant-based claims...
Netherlands—While everyone loves sweets, Innova Market Insights notes in a press release that the consumer drive towards wellness has entered the confectionary, bakery, ice cream, and desserts categories, leading to new challenges for manufacturers trying to meet these conflicting demands. There are, however, a few tricks to success in this...
Netherlands—Innova Market Insights has announced its Top Trends in Dairy for 2021. The research shows that three trends are driving the market: immunity, functionality and mood. Product innovation, the company says, is geared towards consumers who care about natural nutrition. “There is clearly ongoing potential for the dairy market,” says...
Innova Market Insights has released its Top Trends for 2021, according to a press release. Transparency is the top trend: Brands are looking to meet ethical, environmental, and clean label consumer demands, and they’re marketing it using “creative, meaningful storytelling,” the press release. Ingredient provenance is increasingly important, particularly for...
