Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 

Natural products industry companies share overviews on the latest science on their branded ingredients and formulations to support health and wellbeing.

Nature Made is picking up the pickleball trend, with new pickle-flavored multivitamin gummies. 

48% of respondents (48%) in a consumer survey commissioned by NOW said they are looking for supplements to boost their energy. Find out what else is in demand.

Radicle Science shared how the approach empowered Floraworks to conduct a study validating the efficacy of its flagship product, TruCBN, as an innovative sleep aid solution.

In this SPINS Market Update, find out what's trending in the mental wellness space.

Nutrition experts share the natural strategies that can support mental wellness and improve sleep quality.