SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

Read up on all the latest news in the natural products industry.

Education, networking, innovation, and inspiration—check out the highlights from Natural Products Expo West!

Confetti Snacks is the creator of mushroom and veggie chips that feature carrots, radishes, purple sweet potatoes, and mushrooms.