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Home » Keywords » marketing

Items Tagged with 'marketing'

ARTICLES

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Sustainable Foods Summit Focuses on AI & New Tech

The North American edition will host executives from prominent companies within the industry to shed light on the evolving technological landscape.
January 26, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Members from Regenerative Agriculture, Food Ingredients, and AI & Technology fields will participate in the North American Sustainable Foods Summit, providing insights into the latest developments influencing the industry.


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Marketing Veblen in Today's Economy

Why price, prestige, and perception still sell.
January 21, 2026
Nancy Trent

In an era defined by economic uncertainty, one truth remains remarkably consistent: People still want what signals value, status, and meaning, sometimes because it costs more.


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The Buzz in Natural: June/July 2025

A roundup of thought-provoking posts we saw on social media!
June 11, 2025
WholeFoods Magazine Contributor

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!


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Expo West Success: Why Winning Happens Before the Booth Goes Up

With this strategy, you are primed for a win.
January 27, 2025
Nancy Trent

90% of your success at a trade show like Natural Products Expo West happens before you even hit the show floor. Here’s how to nail it.




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Scientifically Proven vs. Clinically Proven Claims

What are the differences between scientifically proven and clinically proven claims, and why is it important for consumers to understand these claims?
January 6, 2025
Leena Pradhan-Nabzdyk, CEO, Canomiks

It is important for consumers to understand the meaning behind claims referring to science and the influence they have over their purchasing decisions.


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How Female Leadership Shapes Product Development, Design, and Marketing

Q&A with WIN Member, Karin Hermoni, CEO, Imagine Health
December 22, 2023
WholeFoods Magazine Contributor
WIN Member, Karin Hermoni, CEO, Imagine Health, shares insights on harnessing a female perspective when it comes to product development, design, and marketing.

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Google’s Helpful Content Update: What You Need to Know

Use my helpful content checklist to verify your content quality.
October 20, 2023
Jane Phelps, CEO, Know Agency

Google rolled out its Helpful Content System update in mid-September. Find out what this means for your website--and what you need to do to make your content stand out.


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Considering Gender-Based Communication Differences When Developing Gender-Specific Brands

October 10, 2023
Susan J. Hewlings, Ph.D., RD and Douglas S. Kalman, Ph.D., RD
When developing gender-specific products and designing the marketing associated with them, understanding gender-specific communication nuances would be advantageous in creating targeted messages and strategies. 

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A Guide to ChatGPT Prompts for Supplement Brands

Discover how ChatGPT can be a useful partner in supporting digital marketing goals and campaigns.
September 13, 2023
Jane Phelps, CEO, Know Agency

In this guide, learn how ChatGPT can be a useful partner in supporting digital marketing goals and campaigns to help you grow your brand.


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Software Tool for Supplement Brands Streamlines Marketing Content Review, Reduces Regulatory Risk

Apex Compliance was designed to save brands time when reviewing marketing content and serves as a teaching tool that helps build in-house regulatory expertise.
July 26, 2023
Maggie Jaqua, Content Director

An innovative new software program called Apex Compliance has launched to help marketers of nutritional products, dietary supplements, and functional foods communicate with consumers while safely navigating regulations about what they can say about their products. 


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More Articles Tagged with 'marketing'
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