Boulder, CO—An innovative new software program has launched to help marketers of nutritional products, dietary supplements, and functional foods communicate with consumers while safely navigating regulations about what they can say about their products. Apex Compliance was developed by regulatory expert and nutritional products industry veteran Asa Waldstein, who often speaks about regulatory issues and risk reduction, including at Naturally Informed education events (access his latest talks on the active aging space and cognitive health market).
Apex Compliance identifies risky terms and phrases and suggests lower-risk alternatives on websites, YouTube videos, and in uploaded content. The user-friendly software tool is designed for brands, marketing agencies, law firms, consultants, investors, and banks that serve the dietary supplement, conventional and functional food and cannabis industries.
How Apex Compliance works
The software tool provides a line-by-line playbook on how to reduce website and YouTube regulatory risk. It also reviews uploaded blogs and social content before posting, and streamlines the process by flagging keywords and simplifies swapping high-risk phrases for lower-risk alternatives. Users subscribe to a monthly service (with the option for steep discounts for one-year commitments) and get detailed reports showing:
- the exact URL location of each keyword
- the paragraph it is used in
- the risk rating
- lower-risk alternatives, plus additional notes.
Users are also able to compile searchable keyword lists (for example:Top Sustainability Lawsuit Phrases or Common FDA/FTC Trigger Words. Apex Compliance is preloaded with 50 common phrases in warning letters and plaintiff lawsuits, such as lowers cholesterol, anxiety, depression and pain.
“Regulatory reviews that used to take hours can now be conducted in seconds,” said Apex Compliance Founder Asa Waldstein. “Apex Compliance was developed as a tool for my consulting company, Supplement Advisory Group, and it became so useful industry colleagues started asking to use it. Apex Compliance saves time when reviewing marketing content and is a teaching tool that helps build in-house regulatory expertise.”
Tim Gerke, President of Allergy Research Group, commented, “Apex Compliance is truly a game-changing technology to help you keep pace in a challenging and ever-changing regulatory world. It’s affordable and perfect, especially for small and medium-sized startups that can’t afford a full regulatory department.”
Learn more, sign up or schedule a free demo here.
Related: Regulatory and Enforcement Update on Notable Action in the Active Aging Space
Regulatory and Enforcement Update on Notable Action in the Cognition, Adaptogen & Nootropic Space
What You Need to Know about Hemp CBD Regulation: Asa Waldstein demystifies the CBD marketplace
