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I have been interested in CBD beginning in 2014. I have followed its evolution into the marketplace. In 45 years as part of the nutritional products industry, I have never witnessed anything close to the explosion and growth of the hemp and CBD industry. I have done many interviews with experts in the CBD business and these continue to be some of the most downloaded podcasts.

In this interview Asa Waldstein will explain how CBD is regulated and how consumers can identify trustworthy companies and products. Asa describes some of the challenges faced by companies as well. The challenges are significant. CBD is regulated one way by FDA and states regulate CBD in variety of ways. The quality and potency of CBD products is all over the place with many products being unreliable for numerous reasons. Asa also gives us numerous resources that will help give clarity.

The U.S. Hemp Authority® Certification Program is our industry’s initiative to provide high standards, best practices, and self-regulation, giving consumers and retailers confidence in hemp and CBD products.

The U.S. Hemp Roundtableis a coalition of dozens of leading companies and organizations committed to safe hemp and CBD products.

Asa is the Chair of the Cannabis Committee of the American Herbal Products Association (

Asa Waldstein is a 20-year natural products executive now focusing on bridging the compliance, marketing, and regulatory gap between the supplement and hemp industries. Waldstein also is principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions. Learn more and contact him