These are the points of focus in Beverage, Food & Nutrition, Kids' Food & Nutrition, Supplements, and Private Label that will help make your 2026 a success. 

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

From AI-driven merchandising to premium preventive care, NACDS 2025 underscored the shift from reactive health to proactive wellness. 

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.

The report marks the first trends forecast published by a CDMO.

The Vitamin Shoppe's Health & Wellness Trend Report gives an in-depth look at the products, preferences, and behaviors influencing the wellness landscape in 2025. 

Read up on all the latest news in the natural products industry.

Explore Natural Grocers' 2025 Top Trends shaping wellness, beauty, home essentials, and cooking, from health-empowering practices to eco-smart products.

Read up on all the latest news in the natural products industry.