Chicago, IL—IRI and Label Insight are joining forces to provide CPG manufacturers and retailers more detailed insight into product performance, according to a press release. The partnership links IRI’s point-of-sale data and purchase-based data set with Label Insight’s product label and ingredient attributes. Label Insight generates CPG product attributes to...
Elk Grove Village, IL--Label Insight announced today that it has signed an expanded deal with Topco Associates LLC to provide their 49 member-owners with customized attributes they can use to power e-commerce, improved searches and in-store initiatives. According to the press release, the custom views solution allows Topco members and...
By Kira Karapetian, Vice President of Marketing, Label Insight Every January scores of consumers pledge to live a healthier lifestyle and kick-start a new diet or food plan. In fact, 67% of Americans are prioritizing healthy or socially-conscious food purchases in 2018, according to a recent survey. And while diets...
By Kira Karapetian, Vice President of Marketing, Label Insight The modern consumer is tech-savvy, health, environmentally and socially conscious, and connected to countless, intersecting online communities sharing information in real-time. At the same time, consumers are increasingly making purchases based on their health and wellness goals, looking to purchase items...
By Andrew Mandzy, Director of Strategic Insights, Nielsen, and Ronak Sheth, Chief Customer Officer, Label Insight Over the last several years, consumers have demonstrated that they care about product transparency. A Label Insight survey found that 39% of shoppers would switch to buying brands that are more transparent. And according...
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