A new survey has found a gap between Gen Z customers and Boomers, according to a press release from Ingredient Communications, suggesting that brands and retailers need to market products differently based on target consumer. Through SurveyGoo, Ingredient Communications surveyed 1,000 adults in the US and UK in September 2020.
Crawley, UK—Half of respondents in a recent survey said they are more likely to buy a product if they recognize all of the ingredients listed on the label—and only 19% of respondents said they always recognize all of the ingredients on the label. The survey of 1,000 adults in the...
