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What's Selling: January/February 2026

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

January 16, 2026

WholeFoods Magazine Staff

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!

What's Selling: March 2025

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

February 20, 2025

WholeFoods Magazine Staff

What products are driving sales from coast to coast? Find out!

What's Selling: January/February 2025

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

January 16, 2025

WholeFoods Magazine Staff

Take a look at what is driving sales from coast to coast!

What's Selling: September 2024

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

September 3, 2024

WholeFoods Magazine Staff

Get the scoop on products driving sales in the natural products industry!

Virgil's has launched their limited edition “Summer Squad Party Pack,” which includes a collection of 10 colorful koozies and 10 cans of Virgil's Zero Sugar Soda. The zero sugar and keto-certified sodas are handcrafted with natural flavors, a natural sweetener system and contain no artificial preservatives. They are available in...

Diet Soda Makers Face Class Action Over 'Diet' Claims

October 23, 2017

WholeFoods Magazine Staff

New York, NY — The term “diet” has been used by soft drink companies to describe sugar-free and low calorie options for many years. The Code of Federal Regulations Title 21 states that companies may continue provided that "use of the term is not false or misleading.” On Oct. 16,...

Sparkling Soda

September 18, 2017

WholeFoods Magazine Staff

Sipp Sparkling Organics is introducing its line of sparkling organic soda. It uses only organic ingredients, nothing artificial, no caffeine, and is gluten free. It comes in flavors Mojo Berry, Summer Pear, Ginger Blossom, Lemon Flower, and Zesty Orange. www.haveasipp.com Published in WholeFoods Magazine October 2017...

Philadelphia Passes Tax on Sugar-Sweetened Beverages

June 17, 2016

WholeFoods Magazine Staff

Philadelphia, PA—Philadelphia has become the first major U.S. city to approve a tax on sugar-sweetened beverages. With a vote of 13-4, the City Council passed the bill on June 16. One major selling point was that the estimated $91 million the tax could bring each year would significantly boost the...