ITC Insights - Page 1 | WholeFoods Magazine

Mastering the Microbiome

Tracking ‘Biotics: Opportunities for Growth

ITC has been collecting and compiling this research for seven years.

July 8, 2024

The research and results are unique in that they focus on key ingredient categories and measure familiarity and consumption of these very specific ingredient categories.

Naturally Informed Education

Active Aging: Market & Consumer Context with ITC & HMT

March 26, 2024

Len Monheit, CEO, ITC

At the virtual conference Active Aging: Mastering the Market, Len Monheit, CEO of Industry Transparency Center (ITC), discusses the active aging space with Sophie van Cooten of HMT.

Naturally Informed Education

ITC Insights Consumer Supplement Survey

March 26, 2024

Len Monheit, CEO, ITC

At Supply Chain & Delivery Systems: Mastering the Market, Len Monheit, CEO of Industry Transparency Center, shared consumer insights on supplement usage.

ITC Releases Comprehensive Reports from 2023 Annual Consumer Supplement Survey

Among the findings: 70% of respondents cite general health and well-being as reasons for taking health supplements.

November 7, 2023

WholeFoods Magazine Staff

Three new reports from Industry Transparency Center's 2023 Consumer Insights program are available for purchase and immediate download.

Consumer Survey: Vitamin K2 Use, Awareness Continues to Grow

July 28, 2022

Maggie Jaqua, Content Director

Marcq-en-Baroeul, France and East Brunswick, NJ—More than two-thirds of respondents in a recent survey said they have taken vitamins, minerals, herbs or other dietary supplements to help manage their health. Among the top supplements consumers reach for? Vitamin K2. That's according to a findings from Industry Transparency Center. Key Findings...

Transparency: The clear choice for supplement consumers

February 18, 2021

Scott Steinford

Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements, and Nutrition Business Journal estimates that by 2023, supplement spend will be $1.4 billion higher than pre-COVID with 2020 sales having topped $50 Billion. Consumers are of course focused...