Heather Wainer is the owner, Publisher and Vice President of Media at WholeFoods Magazine, a family-owned, woman-led publishing and full-service natural products media company. Heather grew up in the natural products industry, watching her father publish WholeFoods Magazine. After college, Heather joined the WholeFoods Magazine team, and in time took over running the company. She has been instrumental in the growth of WholeFoods Magazine, as well as the newly relaunched WholeFoodsMagazine.com, the WholeFoods Source Book directory, In the Know e-newsletters, and The Natural View podcast. In a joint venture with Industry Transparency Center, Heather helps lead the development and execution of the Naturally Informed virtual conference series, now in its third year. She is also on the board of What’s Up with Supps. www.linkedin.com/in/heather-wainer-1227184